Nellie Nakatani
New York,NY
Summary
Results-oriented professional with 22 years experience in soft home fashion bedding, specializing in Licensing and Merchandising. Proven track record in product development, marketing, and retail placement, collaborating with licensing partners to forecast business opportunities and align brand strategies.
Overview
29
29
years of professional experience
Work History
Consultant
Core 4 / Cathay Home
New York, New York
11.2018 - 10.2024
- Obtained new licenses, reviewed and approved all contracts. Developed detail business proposals to include: forecasted sales, GMR/Advance proposals, Royalty Proposals, product assortments and targeted retailers.
- Led cross-functional teams to drive product development from concept to market.
- Collaborated with Licensing partners to develop strategic business plans that aligned with brand goals.
- Developed and executed merchandising strategies for both e-commerce and retail to enhance retail placement and visibility.
- Coordinated packaging design and marketing materials to support product launches.
SVP Licensing and Merchandising
Pem America
New York, NY
01.2012 - 06.2018
- Honed and developed noted skills above
Director of Merchandising
Ralph Lauren
New York, NY
07.1995 - 07.2004
- Collaborated with Design and Sales to create tiered product strategies for both Ralph Lauren Retail stores and Department Stores
- Developed Hard Goods Tabletop under the brand
- Worked closely with our partners (West Point Stevens, Pillowtex) to forecast continuity programs.
- Developed packaging design for Department Stores.
- Worked with design and licensee to develop and launch the Polo Towel program which at the time was #1 at both Federated and May Co.
Education
Bachelor of Arts - Foreign Languages And LIterature
University of Delaware
Newark, DE06-1990
Skills
- Licensing
- Business Planning
- Staff Management
- Go-to-Market Strategies
- Business Presentation
- Product Development
- Customer Relations
- Project Analysis and Implementation
- Project Leadership
Timeline
Consultant
Core 4 / Cathay Home
11.2018 - 10.2024
SVP Licensing and Merchandising
Pem America
01.2012 - 06.2018
Director of Merchandising
Ralph Lauren
07.1995 - 07.2004
Bachelor of Arts - Foreign Languages And LIterature
University of Delaware
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