Nelson Rodriguez
Lehigh Acres,FL
Summary
Dynamic Sales and Marketing Manager with a proven track record at Haus of Trikes and Bikes, adept in strategic planning and brand-building strategies. Excelled in leveraging social media management and fostering rapport to enhance sales volumes and marketing campaign effectiveness. Spearheaded innovative promotional events, achieving significant market penetration and customer engagement.
Overview
9
9
years of professional experience
Work History
Sales and Marketing Manager
Haus of Trikes and Bikes
09.2024 - Current
- Managed sales promotions and marketing strategies on major social media sites.
- Instructed sales staff on cross-selling and up-selling techniques.
- Analyzed sales and marketing data for improved strategies.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Organized promotional events and interacted with community to increase sales volume.
Sales and Marketing Manager
Sun Sports Cycle & Watercraft
09.2019 - 08.2023
- Managed sales promotions and marketing strategies on major social media sites.
- Instructed sales staff on cross-selling and up-selling techniques.
- Analyzed sales and marketing data for improved strategies.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Organized promotional events and interacted with community to increase sales volume.
Sales and Marketing Manager
Stu's Indian and Triumph
06.2018 - 09.2019
- Managed sales promotions and marketing strategies on major social media sites.
- Instructed sales staff on cross-selling and up-selling techniques.
- Analyzed sales and marketing data for improved strategies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Organized promotional events and interacted with community to increase sales volume.
Sales and Marketing Assistant
Six Bends Harley-Davidson
09.2015 - 06.2018
- Assisted call-in customers with questions and orders.
- Managed customer expectations and helped navigate sales processes.
- Sat in on sales team trainings to learn successful selling tactics and persuasion techniques.
- Contacted prospective customers through phone calls and emails to develop business.
- Established lasting customer relationships using active listening and problem-solving skills.
- Assisted in creating written, video, and image content for marketing channels.
Education
High School Diploma -
James Madison High School
Brooklyn, NY07-1992
Skills
- Brand-building strategies
- Sales Tracking
- Rapport and relationship building
- Strategic Planning
- Sales techniques
- Marketing campaign evaluation
- Social Media Management
- Advertising Campaigns
Accomplishments
Served with the U.S. Army as an Infantryman. Deployed in 1998 to Bosnia, in 1999 to Panama, and in 2003 to Iraq. Developed management skills as well as high risk threat assessment techniques. Received multiple military awards and and acknowledgements to include but not limited to;
Air Assault School Graduate
Expert Infantry Badge recipient
Jungle Operations Training Center graduate
Combat Infantry Badge recipient
NATO Ribbon recipient
Languages
Spanish
Native or Bilingual
Timeline
Sales and Marketing Manager
Haus of Trikes and Bikes
09.2024 - Current
Sales and Marketing Manager
Sun Sports Cycle & Watercraft
09.2019 - 08.2023
Sales and Marketing Manager
Stu's Indian and Triumph
06.2018 - 09.2019
Sales and Marketing Assistant
Six Bends Harley-Davidson
09.2015 - 06.2018
High School Diploma -
James Madison High School
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