Lead the design, development, and deployment of scalable Salesforce solutions, including Apex coding, Customer Community, and custom applications, to address evolving business needs through advanced configurations, customizations, and integrations.
Managed from 2 to 6 developers.
Architect, implement, and maintain triggers, Aura Lightning Components, validation rules, complex workflows, Visualforce pages, Apex customizations, custom objects, fields, and formulas to optimize platform functionality.
Demonstrate deep expertise in Service Cloud, Sales Cloud, Field Service Lightning (FSL), and the Force.com platform, ensuring robust and secure operations.
Develop and debug efficient SOQL queries for both standard and custom objects, supporting complex data models and high-performance applications.
Apply advanced object modeling skills to design scalable and maintainable data structures.
Provide expert technical guidance and support, resolving issues, implementing enhancements, and delivering 'how-to' assistance to end users.
Direct the development and review of comprehensive test protocols, overseeing application testing prior to user acceptance, and guiding further development based on test outcomes.
Identify and implement opportunities to leverage Salesforce for process optimization and productivity improvements, supporting rapid organizational scaling.
Champion continuous improvement initiatives in application design, platform support, and best practice development.
Advise on strategic enhancements to the Salesforce operational platform, driving innovation and operational excellence.
Oversee hands-on software development and rigorous testing to ensure quality and timely delivery of solutions.
Lead Software Engineer
iHeartMedia (formerly Clear Channel)
09.2006 - 07.2017
Spearheaded the development of new features, proposals, customizations, and enhancements on the Force.com platform to address diverse client needs and drive business value.
Engineered and implemented REST API web services and outbound messaging to seamlessly integrate Salesforce with external systems and websites, enhancing data flow and operational efficiency.
Leveraged expertise in Salesforce objects, including Accounts, Contacts, Leads, Opportunities, Reports, and Dashboards, to deliver robust solutions tailored to business requirements.
Designed and developed custom objects, tabs, components, Visualforce pages, and controllers to extend platform functionality and user experience.
Created and maintained Apex classes, controller classes, and triggers to support complex application logic and business processes.
Developed and deployed automated workflows and approval processes for opportunities and products, streamlining operations and ensuring compliance.
Led Salesforce integration initiatives with external systems, ensuring secure and reliable data exchange.
Optimized data manipulation and retrieval using SOQL and SOSL, with careful consideration of governor limits to maintain platform performance.
Provided ongoing production support and expert guidance to business users, ensuring successful implementation, adoption, and continuous improvement of Salesforce solutions.
C# Core Developer
taskport
06.2004 - 06.2006
Worked on web base applications to manage email, contacts, documents and tasks (prototype of Outlook).
Used N-tier architecture [Factory Pattern].
Developed Business logic using C#.
Developed Web Services for user authentication and file transfer.
Written stored procedure, triggers using SQL.
Converted stored procedure and triggers to Oracle 9.