Cultivated strong customer relationships, enhancing retention and loyalty
Executed targeted communication and outreach strategies to promote products and services
Analyzed customer data and feedback to enhance marketing effectiveness
Assisted in budgeting and financial tracking to support marketing decisions and ROI
Shift Manager
HeyTea Sunnyvale - Molly Tea Sunnyvale
Sunnyvale, USA
10.2024 - 02.2026
Managed inventory and store performance, driving sales efficiency
Led daily operations, enhancing customer engagement and brand experience
Trained and supervised staff to ensure consistent service quality and customer satisfaction
Handled customer feedback and complaints, strengthening customer retention and loyalty
Acted as communication bridge between corporate and team to align brand messaging and promotions
General Manager
Happy Lemon
Sunnyvale, USA
01.2021 - 06.2024
Executed social media and digital marketing campaigns, driving ~50% sales increase during promotions
Analyzed sales performance and adjusted campaigns to maximize revenue growth
Managed brand presence across multiple platforms, enhancing engagement and visibility
Managed brand presence across multiple platforms to improve engagement and visibility
Led team operations, aligning with marketing goals and maintaining brand standards
Marketing Intern
Simple healthkit
Fremont, USA
01.2022 - 06.2022
Conducted market and competitor research to support product positioning
Analyzed pricing and product trends to improve competitive strategy
Collaborated with design team to create appealing product packaging
Provided insights to enhance product-market fit and target audience appeal
Education
Bachelor of Science - Marketing
San Jose State University
San Jose, CA
04-2026
Skills
Customer engagement
Marketing analytics
Strategic marketing
Advertising management
Social media management
Customer data management
Microsoft Office
Time management
Communication skills
Pricing strategy
Activities
Member, Independence High School Key Club, 09/01/18, 05/01/21, Volunteering as a child keeper for club's activity, Assisted the club's president to prepare a meal for an elementary children and homeless shelter