Nicholas Armato
Lincroft,NJ
Summary
Accomplished Regional Account Manager with a proven track record at Red Bull, adept in Excel and public speaking. Spearheaded the growth of on-premise business, achieving over 750 new distribution points and opening 210 accounts. Excelled in analytical reporting and strategy development, significantly enhancing account performance and volume growth.
Overview
9
9
years of professional experience
Work History
Regional Account Manager
Red Bull
02.2023 - Current
- Oversee National & Regional Key account targets for the NY Region
- Develop activation plans for existing accounts
- Work alongside distributor key account directors to build strategy plans against targets accounts
- Manage National Account programming and responsible for identifying and closing national account mandate voids
On Premise Specialist – Musketeer
Red Bull
09.2019 - Current
- Responsible for overseeing and growing the on-premise business in New Jersey to help achieve project reach
- Worked cross functionally with other departments to leverage assets and grow the on-premise universe to help us achieve execution within each outlet
- Achieved KPI’s at a high level to help increase volume at each outlet
- Achieved “Look Like Number 1” status in all image accounts residing in hot zones
- Worked closely with 2 distributor partners in New Jersey
- Helped win the hearts and minds of consumers and industry members alike
Local On-Premise Manager
Red Bull
01.2022 - 02.2023
- Working alongside other on-premise specialist focusing on training and development
- Act as the sales training specialist for the NY Region
- Presenting sales and marketing data to on premise sales team
- Working alongside 5+ distributors to affectively create sales leads for team and manage inventory
Red Bull Account Development Manager
Manhattan Beer Distributor
New York
02.2017 - 09.2019
- Worked with sales team to drive new distribution and open new accounts (750 new distribution points & opened 210 new accounts)
- Helped drive volume during the launch of Orange edition Red Bull (100 new placements)
- Planned and managed a budget successfully to support accounts
- Configured quarterly incentives for sales team to drive volume
- Sent out weekly emails about Brand initiatives, Weekly Successes, & National Account Updates
- Scheduled weekly work-withs and quarterly brand crew drives with sales team
On Premise Sales Representative
Manhattan Beer Distributor
Brooklyn
07.2015 - 02.2017
- Provided support, service and follow up for one hundred plus accounts in Brooklyn
- Addressed customer questions and concerns regarding products, prices and availability
- Studied current and new products to help conduct effective sales pitches to clients
- Responsible for increasing and maintaining sales in my area
- Held promotions for featured accounts
Education
Certification of Completion - Magnetic Resonance Imaging (MRI) Technologist
American Institute of Medical Sciences & Education
South Plainfield, New JerseyHigh School Diploma - Member of Student Organization
Tottenville High School
Staten Island, New YorkSkills
- Excel Proficiency
- PowerPoint Presentation Skills
- CPM
- Analytical Reporting Skills
- Public speaking
Timeline
Regional Account Manager
Red Bull
02.2023 - Current
Local On-Premise Manager
Red Bull
01.2022 - 02.2023
On Premise Specialist – Musketeer
Red Bull
09.2019 - Current
Red Bull Account Development Manager
Manhattan Beer Distributor
02.2017 - 09.2019
On Premise Sales Representative
Manhattan Beer Distributor
07.2015 - 02.2017
Certification of Completion - Magnetic Resonance Imaging (MRI) Technologist
American Institute of Medical Sciences & Education
High School Diploma - Member of Student Organization
Tottenville High School
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