MarTech & Process Automation
Nicholas Athey
Director Of Product Management
Austin,TX
Summary
Experienced Product Manager with over 8 years of experience in martech and digital marketing.
Well-versed in building positive relationships with customers and other stakeholders. Strong requirements gathering, scope development and inventory coordination abilities. Skilled at overseeing complex, high-value technical projects with excellent planning competencies.
Overview
10
10
years of professional experience
Work History
Director of Product Management
Adlucent
Austin, Texas
07.2021 - Current
- Oversaw product design/roadmap and coordinated aspects of development and rollout impacting over $26M in annual revenue.
- Conceptualized long-range product roadmaps and strategically designed according to market data and research.
- Worked collaboratively with developers, senior-level stakeholders and partners to collect data on deficiencies and provide solutions to long-standing issues.
- Led a team of engineers, product managers & project
managers and helped grow the team from 3 people to 12. - Identified productivity bottlenecks and devised innovative and automated solutions within GCP and cloud based tools.
- Built and utilized reporting systems to keep customers and management in loop with latest information.
Digital Marketing Account Manager & Director
Adlucent
Austin, TX
04.2015 - 07.2021
- Analyzed and reported digital campaign performance with focus on program optimization and process automation.
- Handled high-profile accounts worth up to $1.6M while overseeing team of 6 employees.
- Worked cross-functionally with various departments on projects.
- Created new innovative methods for structuring digital
marketing campaigns resulting in company wide adoption and
10%+ in YoY customer revenue. - Designed and implemented digital, web and social strategies to align with client business goals.
- Designed and produced 60+ hours of recorded learning
content from spreadsheet shortcuts to scripting for
automation. - Worked cross-functionally with various departments on projects.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
Director of Operations
FlowBelow Aero
Austin, TX
10.2012 - 03.2015
- Oversaw day-to-day production activities in accordance with business objectives.
- Defined, implemented and revised operational policies and guidelines.
- Documented processes and drafted SOPs to comply with regulations and company policies.
- Analyzed technology, resource needs and market demand to plan and assess feasibility of company projects.
- Managed procurement, inventory and warehouse operations.
- Spearheaded rapid CNC prototyping and CFD testing to improve manufacturing speed, quality of products & customer experience
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Education
Bachelor of Science - Physics
University of Texas At Austin
Austin, TXSkills
Customer Needs & Competitive Analyses
Product Roadmaps, Launch & Enhancement
Product Team Leadership
Documentation Creation & Management
Reporting Template Development
Critical Thinking
Accomplishments
- Adlucent Ambassador of Awesomeness Excellence Award
- Abilitie Invited MBA 2020 Graduate
- Microsoft Ads Partner Awards Finalist (2019)
- Search Engine Land Awards Finalist (2018)
- Co-Inventor of Patent 9,540,054
Interests
3D Printing
Soccer
Light Sculptures
Travel
Cooking
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
How many ideas have there been in the history of the human race that were unthinkable ten years before they appeared?
Fyodor Dostoevsky
Timeline
Director of Product Management
Adlucent
07.2021 - Current
Digital Marketing Account Manager & Director
Adlucent
04.2015 - 07.2021
Director of Operations
FlowBelow Aero
10.2012 - 03.2015
Bachelor of Science - Physics
University of Texas At Austin