Nicholas Rini
Guilford,USA
Summary
Nick is an experienced commercial leader with progressive career in building category-defining consumer healthcare, OTC, Personal Care and Wellness brands in organizations at varying scale. A proven record of leading, growing and maximizing organization value, oversight of meaningful P&Ls, identifying new strategies to reach consumers, business globalization, building brands, business transformation, business restructure, M&A and venturing across DTC, eCommerce, wholesale, healthcare, and retail.
Results-driven commercial leader with strong background in driving revenue growth and strategic market expansion. Skilled in team collaboration, fostering cohesive work environments, and adapting to evolving business needs. Expertise includes strategic planning, sales optimization, and customer relationship management. Known for delivering measurable results and guiding teams toward achieving organizational goals.
Overview
31
31
years of professional experience
Work History
Chief Commercial Officer
Iovate Health Sciences International Inc.
Oakville, ON, CA
04.2025 - 05.2026
- Designed and developed new brand personas, brand positioning, and consumer targets to capitalize on expanding consumer demographics and growing segments to capture near and long-term growth, growing, resulting in #1 weight loss supplement, largest market share of creatine in U.S. market, #1 peptide on Tik Tok.
- Full commercial responsibility for organization P&L, brand, customer and channel strategy development and execution. Transformed and modernized global marketing and sales team, with focus on reaching new customers, consumers, improving profitably, and increasing overall value through new brand positioning, expanding consumer demographics, and leveraging product innovation.
- Improved overall GM% by 5% in 8 months by prioritizing high-margin innovation and products, supported by full-funnel digital campaigns. Developed and implemented pricing strategy to improve profitability and maintain premium position in marketplace.
- Developed high performing customer teams in all classes of trade (international, wholesale, retail, drug, eCommerce, and specialty), while building internal capabilities in marketing, customer marketing, digital platforms, and performance management.
- Designed strategic path forward for critical investments in marketing and developed new strategy focused on full funnel execution, growing overall brand performance and presence in 140 countries.
Vice President & Head of Americas
i-Health, division of dsm-firmenich
Cromwell, CT, USA
08.2010 - 04.2025
- Americas General Manager, full commercial responsibility for regions P&L, brand, and customer development. Transformed marketing, digital, analytics and sales with focus on reaching new consumers through new media channels and fluid investment modeling while building strategic customer partnerships.
- Led the digital transformation strategy for i-Health, building the digital eCommerce organization to being the #1 channel, by creating a team of +30 people focused on eCommerce, Direct to Consumer (DTC) and Performance Marketing. This has resulted in a more cohesive omnichannel strategy which continues to deliver high double profitable growth with customers such as Amazon, Amazon ca., JD.com, Tmall and retailer .com (Walmart, Target, Costco)
- Delivered revenue +$400M with a team of 80 people, growing high single digit YOY via protecting core business, innovation, upgrading talent, embedding an entrepreneurship culture, rebalancing marketing investments, dual product sourcing, innovation launches and building new strategic partnerships.
- Led customer innovation ‘road show’ initiative, designed to bring our customers into the innovation discussion early in the process, gaining valuable insights and early acceptance on distribution.
Interim COO & Vice President Global Sales
i-Health, division of dsm-firmenich
12.2019 - 01.2021
- Successfully, redefined i-Health to a Women focused company with the Purpose of “Serving stigmatized and overlook health issues” working towards reaching 100M lives by 2027.
- Successfully led the transformation of the i-Health business organization with 175 people reaching $400M in sales that spans across North America, Asia, Europe, and Latin America, +10% versus previous year.
- Led the development of new Culturelle ‘Immunity’ innovation in response to the Covid-19 pandemic, delivering double digit growth in North America, China, and South Korea.
- Led the enhancement of i-Health’s 5-year growth strategy, to include base brand growth, global expansion, channel expansion, innovation, M&A, and structure enhancements.
- Successfully unified the executive management team encouraging a new level of transparency, accountability, and customer first approach.
- Led the organization through the covid-19 pandemic crisis, executing a plan with the i-Health and dsm-firmenich leadership team focused on safety, health and well-being while maintaining business continuity and supply chain excellence.
- Organization includes marketing, sales (DTC, N. America, China, EMEA, LATAM & APAC), supply chain, operations, procurement, regulatory, research and development, innovation, and finance.
Vice President Global Sales
i-Health, division of dsm-firmenich
08.2010 - 12.2019
- Created a best in class, agile sales culture, outperforming the top competitive OTC companies and exceeded company financial targets 2010-2018 delivering a CAGR of +16%, growing business 3x during this time to $350m in USA, Canada, LATAM, APAC, EMEA and China.
- Developed a high performing organization accountable for new business development, strategy development, P&L and operational accountability and elite customer partnerships.
- Led the development of the sales and marketing strategy in China, and key customer and distributor partnerships, delivering $40M in revenue in 2019.
- Led the development of the corporate S&OP process that resulted in improved in-stocks, OTIF and the recognition by Walmart as a best-in-class partner.
- Led the development of a strategic annual business planning process aligning sales, marketing, finance, and operations with the annual performance objectives of key global customers.
Director of Sales, eCommerce, Grocery, Drug, Value & Military Channels
Beiersdorf, Inc.
Wilton, CT
01.2008 - 01.2010
- Full P&L accountability responsible for $100M in revenue reporting to the Executive Vice President
- Responsible for redesigning customer alignment structure, sales department, recruit, hire and develop a high-performance team, delivering 2-year CAGR of +14%
- Won #1 team ‘circle of champion’ award two consecutive years 2008 and 2009. Outperforming all financial targets
Director of Channel Management
Schwartzkopf & Henkel, a division of Henkel Consumer Goods
Irvine, CA
01.2007 - 01.2008
- Director of Channel Management, Irvine CA: 2007 - 2008
Director of National Accounts
Schick Wilkinson Sword, a division of Pfizer / Energizer Holdings
Milford, CT
01.1997 - 01.2007
- Director of National Accounts, Milford, CT: 2002 – 2007
- Central and Western US Region Director, Elk Grove Village, IL: 1997 – 2002
Customer Manager
Lever Brothers Company, a division of Unilever
Columbus, OH
01.1995 - 01.1997
- Customer Manager, Columbus, OH: 1995 – 1997
- Category Development Manager, Cincinnati, OH: 1991 – 1995
Education
B.A. - Political Science
The Ohio State University
Columbus, OHBachelor of Science - Global Business Development, Executive Leadership
IMD Business School
Lausanne, SwitzerlandSkills
- Public relations
- Policy management
- Contract negotiation
- Human capital management
Timeline
Chief Commercial Officer
Iovate Health Sciences International Inc.
04.2025 - 05.2026
Interim COO & Vice President Global Sales
i-Health, division of dsm-firmenich
12.2019 - 01.2021
Vice President & Head of Americas
i-Health, division of dsm-firmenich
08.2010 - 04.2025
Vice President Global Sales
i-Health, division of dsm-firmenich
08.2010 - 12.2019
Director of Sales, eCommerce, Grocery, Drug, Value & Military Channels
Beiersdorf, Inc.
01.2008 - 01.2010
Director of Channel Management
Schwartzkopf & Henkel, a division of Henkel Consumer Goods
01.2007 - 01.2008
Director of National Accounts
Schick Wilkinson Sword, a division of Pfizer / Energizer Holdings
01.1997 - 01.2007
Customer Manager
Lever Brothers Company, a division of Unilever
01.1995 - 01.1997
B.A. - Political Science
The Ohio State University
Bachelor of Science - Global Business Development, Executive Leadership
IMD Business School