- Golf
Nicholas Rodgers
Frankfort,KY
Summary
Senior association management executive with 16+ years of experience, including more than a decade as Executive Director of a statewide trade association. Proven success in providing strategic leadership, advancing public policy priorities, and delivering strong member value through effective governance and organizational management. Expertise spans transportation, mining, infrastructure policy, advocacy, and organizational operations.
Overview
25
25
years of professional experience
Work History
Executive Director
Kentucky Crushed Stone Association (KCSA)
09.2015 - Current
- Lead statewide initiatives to advance Kentucky’s aggregates industry through advocacy, regulatory engagement, and proactive member services.
- Oversee all association operations, including membership development, government relations, policy development, PAC administration, and organizational management.
- Direct planning and execution of major conferences, educational programs, and workforce development initiatives.
- Negotiate and manage key contracts, budgets, and vendor relationships to maximize operational efficiency.
- Represent the association with policymakers, regulators, and industry partners to ensure a unified, credible voice on transportation and mining policy.
- Foster leadership development and collaboration across member companies, promoting safety, sustainability, and professional excellence.
- Formulated and executed strategic planning initiatives to improve association offerings.
- Monitored key business risks and established risk management procedures.
- Established and maintained strong relationships with members, government officials and strategic partners.
Marketing Director
Plantmix Asphalt Industry of Kentucky (PAIKY)
09.2009 - 09.2015
- Lead strategic marketing, communications, and advocacy efforts for a statewide trade association representing Kentucky’s asphalt pavement industry.
- Develop and execute comprehensive marketing and communications strategies targeting the Kentucky Transportation Cabinet, elected officials, consulting engineers, architects, industry partners, and the motoring public.
- Manage all association communications channels, including email marketing, social media, website content, digital campaigns, and print materials.
- Plan and coordinate industry events, conferences, trade shows, and educational “Lunch & Learn” programs.
- Represent the association through public speaking engagements and direct advocacy efforts with members of the Kentucky General Assembly, promoting sustainable transportation funding and pro-industry policy initiatives.
- Lead membership engagement initiatives, ensuring strong retention, recruitment, and member value delivery.
- Serve as a primary liaison between industry stakeholders and public agencies, fostering relationships and advancing industry priorities.
- Created content and promotional materials to drive engagement and conversions.
- Managed marketing budget for maximium ROI.
- Developed and presented marketing plans and reports to CEO and shareholders.
Marketing Manager
Diecast Direct
01.2001 - 09.2009
- Directed marketing, branding, budgeting, and creative operations for a privately owned retailer and distributor representing 100+ product lines and 8,000+ SKUs generating $3M+ in annual sales.
- Increased gross annual sales 20% (2005), 17% (2006), and 7% (2007) through product rebranding, repositioning, and multi-channel marketing execution.
- Developed and managed annual marketing budgets to drive revenue growth while controlling expenses.
- Negotiated vendor catalog pricing, generating $20,000 in annual cost savings.
- Led B2B and B2C marketing campaigns including trade shows, print advertising, direct marketing, and digital initiatives.
- Designed and produced five 48-page product catalogs annually and monthly ads featured in 18 national trade publications.
- Designed, built, and maintained company website; supported early social media and digital marketing efforts.
- Created packaging artwork for 10+ product releases.
- Partnered closely with inside sales teams to align marketing strategy with company sales objectives.
- Advanced proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator).
Education
Bachelor of Arts - Business Administration with Minor - Management and Marketing
Kentucky State University
Frankfort, KY01.2003
Skills
- Board relations
- Political Action Committee Fundraising
- Lobbying and Legislative Advocacy
- Association and Organizational Management
- Public Policy Development and Analysis
- Environmental and Regulatory Compliance
- Government and Industry Relations
- Business Development and Strategic Partnerships
- Contract Negotiation and Vendor Management
- Event, Conference, and Program Planning
- Public Speaking and Stakeholder Engagement
- Leadership and Workforce Development
- Budgeting, Financial Oversight, and Asset Management
Accomplishments
Developed association leadership program that is modeled in 10 different states.
Affiliations
- Kentucky Society of Association Executives – Executive Committee (2023–Present)
- Kentucky College of Mining Engineering – Board Member (2017–Present)
- Aggregate and Concrete Executives – Chair of the Board (2018–2021)
- Kentuckians for Better Transportation – Board of Directors (2014–Present)
- Frankfort Country Club – Board of Directors (2018–2020; 2023–2024)
- First Presbyterian Church, Frankfort, Kentucky – Member and Deacon (2012–2015)
- Asphalt Pavement Alliance – Co-Chair, Marketing Task Force Group (2012–2014)
Interests
Timeline
Executive Director
Kentucky Crushed Stone Association (KCSA)
09.2015 - Current
Marketing Director
Plantmix Asphalt Industry of Kentucky (PAIKY)
09.2009 - 09.2015
Marketing Manager
Diecast Direct
01.2001 - 09.2009
Bachelor of Arts - Business Administration with Minor - Management and Marketing
Kentucky State University