
Evolving Brand Manager with strong background in group leadership and product growth. Successfully led multiple on-air and online strategies directed by consumer insight. Demonstrated strong attention to market trends and ratings reports for a multitude of radio stations. Experienced numerous roadblocks overcome by strategic focus on and application of digital media and broadcast production. Skilled in completing large projects in tight deadlines spanning many competitive markets.
Oversee all operations of News/Talk 95.1 FM, KFYO in Lubbock. Also serve as Production Director for Talk 103.9, KKAM. Manage the station's social media page and newsletter to consistently engage followers and grow the digital brand. Regularly update the broadcast automation schedule with relevant promos/liners/PSAs/etc. Handle any and all affidavits for the 50+ live syndicated programs that run on KFYO and KKAM. Aid in the planning and development of quality content that benefit the station's expansive listener base. Monitor Nielson ratings to stay ahead of trends within target demographics. Collaborate with the sales team to identify opportunities of further outreach and growth for the station. Collaborate with cross-market teams to assign board ops when remote broadcasts are scheduled on either of the six total radio stations in the Lubbock Market.
Frequently engaged with on-campus entities to promote the station to all students, faculty and staff. Drafted contracts between local businesses and KTXT to run a desired amount of on-air spots that drew attention to the local business, a one-time event, or any other promotional material they would desire to be broadcasted. Produced professional scripts and voiced/edited paid spots to run for a certain amount of time.
Operated the board for a variety of events, including remote broadcasts, college football game coverage, and other live shows. Produced quality on-air weather updates and other relevant news to the local audience. Enhanced audio quality inside studios during live events, and aided in troubleshooting software/hardware when issues arose.