STEFANNIE TONEY
New York,USA
Summary
Dynamic and versatile marketing leader with a proven track record of managing $23M+ in pitched revenue in a single year. Expertise in translating behavioral trends and market shifts into high-impact narratives that align with evolving audience needs. Experienced across B2C and B2B environments, with a strong ability to partner cross-functionally to uncover growth opportunities and develop scalable, insight-driven strategies. Known for transforming complex insights into compelling, results-driven campaigns that drive engagement and build memorable brands.
Overview
14
14
years of professional experience
Work History
ASSOCIATE DIRECTOR, BRAND STRATEGY
Axios
New York, NY
10.2024 - 03.2026
- Led creative ideation and integrated marketing programs for advertising partners, resulting in impactful pitch decks that drove client engagement.
- Repackaged internal offerings into scalable solutions, creating cohesive cross-channel narratives for newsletters, events, and social media that enhanced brand visibility.
- Leveraged market research and audience insights to create data-driven campaign strategies guiding targeting and messaging.
- Collaborated cross-functionally with revenue enablement, production, and leadership teams to identify new growth opportunities.
- Monitored market trends and competitive landscape to generate proactive ideas attracting new clients and enhancing partner investment.
- Developed and launched a monthly internal newsletter to align teams on company updates and market insights, fostering improved communication and collaboration.
ASSOCIATE DIRECTOR, CREATIVE STRATEGY
Axios
New York, NY
01.2023 - 10.2024
- Developed and executed creative strategies aligned with client budgets and KPIs, effectively promoting brand services.
- Collaborated with cross-functional teams to ensure strategic alignment with brand objectives.
- Performed market research on industry trends to inform strategic creative decisions.
- Designed persuasive visual decks for presenting creative concepts to clients and stakeholders.
- Organized internal brainstorm sessions that fostered innovative ideas and collaborative solutions.
- Led submission of award entries for prestigious competitions, increasing brand visibility.
CREATIVE STRATEGIST (CONSUMER)
Morning Brew
New York, NY
08.2021 - 11.2022
- Researched consumer trends and insights to inform proposal strategies addressing client challenges.
- Generated pitch proposals that effectively meet client needs while creating engaging narratives across multiple platforms.
- Established and refreshed marketing collateral library, including media kits and one-pagers, to enhance client engagement.
- Collaborated across teams to streamline pre-sale preparations for impactful client campaigns.
BRAND PARTNERSHIPS COORDINATOR (CONSUMER)
Morning Brew
New York, NY
07.2020 - 08.2021
- Developed outreach strategies to identify priority consumer brands and connect with decision makers, enhancing brand partnership opportunities.
- Executed targeted outreach campaigns with tailored messages, collaborating directly with brand partners.
- Managed inbound consumer inquiries, evaluating brands and crafting targeted proposals to align with KPIs.
- Engaged cross-functional teams—revenue, integrated marketing, and creative studio—to craft creative ideas for consumer campaigns.
- Compiled meeting briefs and summaries post-client engagements to inform future strategies and initiatives.
- Produced a range of sales collateral aimed at assisting sellers in effective client presentations.
ASSISTANT MEDIA PLANNER
Noble People
New York, NY
01.2019 - 01.2020
- Developed comprehensive media plans for diverse client campaigns, ensuring alignment with client objectives.
- Proactively managed media channel selection, budget allocations, and estimated deliverables such as impressions and click-through rates.
- Championed leadership and oversight of all client media campaigns to ensure alignment with objectives.
- Analyzed campaign results against KPIs and presented wrap-up reports to clients, highlighting key findings and insights.
- Utilized data systems such as MRI to analyze audience behaviors and competitor media strategies.
- Executed offline marketing strategies and conducted market research, increasing brand awareness among target audiences.
- Directed oversight of campaign invoices across digital, broadcast, and out-of-home media.
- Formulated strategic business proposals while creating spreadsheet trackers for RFPs and insertion orders.
NATIONAL SALES COORDINATOR
US Foods
Dallas, TX
03.2016 - 09.2018
- Managed account maintenance for million-dollar clients including PF Chang's Bistro and Waffle House, ensuring client satisfaction and operational efficiency.
- Supported Account Executives in servicing and maintaining multi-unit accounts, coordinating sales-related activities to enhance client relationships.
- Partnered with Account Managers to resolve client concerns such as accuracy of delivery times, appropriate substitutions of products and other client issues.
- Cultivated a rapport with store management and improved the yearly score for satisfaction by 35%.
- Processed requests for credits, samples, and purchase orders using Salesforce, streamlining order management and improving response times.
FRONT DESK LEAD TRAINER (STUDENT)
Kellogg Hotel and Conference Center
East Lansing, MI
09.2012 - 08.2015
- Facilitated onboarding process for over 30 new employees as lead trainer.
- Authored updates to training manual for new procedures.
- Led the team as interim leader during management absence, resolving customer conflicts and monitoring daily operations.
- Oversaw front desk operations and coordinated daily operations to maintain accurate room allocation and optimize house balance.
- Acted as primary contact for customer experience, serving over 400,000 customers annually.
Education
Bachelor of Art - Communication
Michigan State University
East Lansing, MI05-2015
Skills
- Campaign Strategy
- Go-to-Market Strategies
- Brand Positioning
- Campaign Management
- Cross-Channel Marketing
- Digital Marketing
- B2C & B2B Strategy
- Market Analysis
- Performance Management
- Strategic Planning
- Brand Management
- Brand Partnerships
- Consumer Engagement
- Customer Journey Mapping
- Customer Profiling
- Creative Strategy
- Content Creation
- Digital & Traditional Marketing
- Cross-Functional Collaboration
- Project Management
- Project Planning
- Operational Processes
- Business Development
- Business Strategy
- Prospecting
- Relationship Management
- CRM
- Creative Ideation
- Visual storytelling
- Consumer Lifecycles
- ROI Testing & Optimization
- Creative Strategy
- Data-driven Strategies
Timeline
ASSOCIATE DIRECTOR, BRAND STRATEGY
Axios
10.2024 - 03.2026
ASSOCIATE DIRECTOR, CREATIVE STRATEGY
Axios
01.2023 - 10.2024
CREATIVE STRATEGIST (CONSUMER)
Morning Brew
08.2021 - 11.2022
BRAND PARTNERSHIPS COORDINATOR (CONSUMER)
Morning Brew
07.2020 - 08.2021
ASSISTANT MEDIA PLANNER
Noble People
01.2019 - 01.2020
NATIONAL SALES COORDINATOR
US Foods
03.2016 - 09.2018
FRONT DESK LEAD TRAINER (STUDENT)
Kellogg Hotel and Conference Center
09.2012 - 08.2015
Bachelor of Art - Communication
Michigan State University