Prani Szauer
Social Media & Marketing Specialist
Miami,FL
Summary
Multicultural marketer with extensive luxury hospitality experience and a global perspective. Expertise in crafting strategic marketing initiatives that foster lasting connections. Strong research skills enhance cultural awareness and inspire compelling brand narratives. Over three years of experience in hospitality, including serving and bartending, contribute to a unique understanding of customer engagement.
Overview
8
8
years of professional experience
Work History
Social Media & Brand Strategy Manager
Tinta Group / Catapult 13
Miami, FL
08.2023 - Current
- Directed brand strategy and social media management for Tinta Group, building Instagram presence to 28.6K accounts in six months.
- Managed social media for Fairmont Heritage Place, enhancing channels to reflect 'mountain luxury living' and increasing Instagram reach by 88.3%.
- Fostered online community growth through interactive content, boosting Fairmont's engagement rates by 24% in three months.
- Created multimedia content, establishing Tinta's visual style and positioning as a creative partner.
- Launched LinkedIn lead generation campaigns for Tinta, increasing network engagement by 15% and followers by 134 within three months.
- Executed competitor analysis and implemented strategies to enhance brand awareness across multiple clients.
Event Manager
Little Princess Spa
Pembroke Pines, Florida
02.2018 - 08.2020
- Directed end-to-end operations for 24+ themed parties monthly, achieving 98% five-star customer satisfaction.
- Captured and curated event content for social media, collaborating with marketing to develop trend-driven concepts.
- Increased sales by 30% in six months through strategic upselling and tailored promotional packages.
- Led and trained a team of six or more coordinators, managing payroll and vendor relations effectively.
- Implemented personalized follow-up programs, enhancing client retention and boosting repeat bookings.
Education
Bachelor of Science - PRAAC, Minor in Marketing
Florida International University
Miami, FL08-2025
Skills
- Community building
- Campaign strategy
- Brand storytelling
- Social media management
- Content creation
- Data analysis
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Thai
Limited
Affiliations
- Half-marathon training and active participation in local run clubs
- Cultural exploration through global cuisines and travel
- Hiking, camping, and outdoor exploration with a focus on environmental stewardship
- Creative pursuits including film photography, literature, and independent film
References
References available upon request.
Timeline
Social Media & Brand Strategy Manager
Tinta Group / Catapult 13
08.2023 - Current
Event Manager
Little Princess Spa
02.2018 - 08.2020
Bachelor of Science - PRAAC, Minor in Marketing
Florida International University
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