VERONICA MAY
Summary
High-impact Brand Strategist and Culture Architect with 10+ years of experience integrating internal organizational culture with external brand identity. Expert at building Brand Experience Footprints that resonate emotionally with both employees and consumers. Proven track record in translating complex value propositions into lived community experiences across hospitality, design, and lifestyle sectors. Adept at elevating brand equity by aligning people, purpose, and physical environments to drive market expansion and long-term loyalty.
Overview
16
16
years of professional experience
Work History
Brand Strategy & Experience Manager
SENTRAL
05.2024 - Current
- Culture-Brand Alignment: Act as the primary "Brand Champion," evolving the property’s cultural ecosystem to ensure that every resident touchpoint reflects the brand’s core DNA and hospitality standards.
- Experience Footprint Expansion: Partner with Corporate Marketing to scale brand identity at the local level, transforming national concepts into immersive on-site cultural activations.
- Strategic Storytelling: Overhaul resident communication funnels to create a more "human-centric" brand voice, utilizing CRM data to personalize messaging and drive measurable lifts in community sentiment.
- Operational Cultural Leadership: Direct high-impact engagement programming that serves as a key market differentiator, positioning properties as high-vibe "lifestyle hubs" rather than standard residential units.
- Crisis & Reputation Management: Serve as the lead brand ambassador for service recovery, protecting brand integrity through empathetic stakeholder engagement and culture-focused conflict resolution.
Founder & Creative Director (Brand & Visual Strategy)
OHG DESIGNS
01.2017 - 03.2023
- Environmental Branding: Founded a boutique firm focused on the intersection of spatial design and brand identity, helping commercial clients express their internal culture through physical environments.
- Identity Development: Led end-to-end creative direction, ensuring that visual storytelling and physical "brand homes" reflected the client’s mission, values, and functional goals.
- Market Growth & Community: Scaled business via a 90%+ referral rate by building a "Culture of Excellence" that prioritized high-touch service and transparent, brand-aligned communication.
Brand Culture & People Operations Consultant
VARIOUS ORGANIZATIONS
01.2010 - 12.2016
- Employer Brand Architect: Developed talent acquisition strategies that optimized Cultural Fit, aligning external recruitment marketing with internal mission-driven values.
- Culture Cascading: Partnered with executive leadership to dismantle communication silos, ensuring brand values were effectively "lived" and cascaded across all organizational levels.
- Service-Quality Culture: Designed training modules that standardized the brand’s "Internal Identity," improving employee engagement and service-level consistency during rapid growth phases.
- (Staffing, Retail, Finance & Higher Education)
Education
Executing the Three Box Solution - Strategy
Dartmouth College
Hospitality, Tourism, & Luxury Brand Management -
Universitat Autonoma de Barcelona
Communications
LaSalle University
Skills
- Brand Architecture
- Narrative Storytelling
- Visual Strategy
- Identity Footprint Expansion
- Internal Brand Culture
- Omnichannel Strategy
- Crisis Comms
- Executive Presence
- Community Building
- Cultural Fit Assessment
- Customer Journey
- Strategic Partnerships
- Culture-Led Operations
- Cross-functional Team Building
- Budgeting/P&L
- DEI Strategy
Timeline
Brand Strategy & Experience Manager
SENTRAL
05.2024 - Current
Founder & Creative Director (Brand & Visual Strategy)
OHG DESIGNS
01.2017 - 03.2023
Brand Culture & People Operations Consultant
VARIOUS ORGANIZATIONS
01.2010 - 12.2016
Executing the Three Box Solution - Strategy
Dartmouth College
Hospitality, Tourism, & Luxury Brand Management -
Universitat Autonoma de Barcelona
Communications
LaSalle University