- MS Office
Nichole Errington
Marketing Professional
Saint Augustine,FL
Summary
Resourceful Marketing Executive with an extensive 20+ year background and experience in the hospitality and restaurant industry. Skilled in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communication initiatives. Looking for a challenging new role and to bring further success to Biggby Coffee by leveraging my knowledge and background to move from vision and strategy to hands-on implementation and growth.
Overview
29
29
years of professional experience
7
7
years of post-secondary education
Work History
Contracted Marketing
Ace Electrical Services
Jacksonville , FL
02.2017 - Current
- Redesigned company logo for our family business for use on all company vehicles, apparel, and correspondence.
- Initiated recruitment to identify qualified candidates.
- Reviewed resumes and employment applications to fill growing need for qualified employees.
- Established and maintained contacts with employment agencies to attract qualified candidates.
- Developed diversified recruitment strategy to maximize efforts in obtaining skilled employees.
- Designed and implemented social media strategies to align with business goals.
Communications Specialist
Compass Group USA Chartwells
Jacksonville , FL
07.2014 - 06.2015
- Communicated company promotions, products and services to students/parents to increase brand awareness and overall revenue.
- Designed company outreach and fundraising campaigns to engage with students and other businesses.
- Cultivated productive relationships with major businesses, securing profitable partnerships.
- Collaborated with executive and culinary teams to develop new products and new menus.
- Improved team efficiency via training in sales, marketing and promotions.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Addressed customer complaints and bad publicity promptly to preserve company integrity and image.
- Developed ideas and leads for new stories according to industry trends.
- Photographed/recorded special events for promotional materials and social media pages.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Drafted press releases detailing relevant newsworthy information and supporting brand image.
- Managed company events, fundraisers, training and meetings.
- Assisted with media interviews, prepping guests and offering assistance with equipment setup.
- Directed promotional approaches for new product launches to target audience
- Locally promoted corporate brand, images and identity to media and public.
- Wrote engaging and successful press releases to control information and public opinion.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Consulted with product development teams and District Leads to enhance products and promotional strategies based student surveys form each school.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
- Partnered with Regional Directors and District Leads on communications directive for Marketing Team.
- Regularly traveled to 150 schools in county to promote products, educational programs and outreach events.
- Coordinated annual large scale food showcase for vendors and students and complied feedback in order to develop new school menus for 150 district schools.
- Oversaw creative development and filming of different types of video content to launch new product.
- Represented company in our partnerships with local, state and national organizations.
- Managed digital menus and calendars for 150 schools.
- Coordinated rollout of new food truck concept to schools in effort to drive revenue, engagement and to increase POS.
- Responded to requests for information from media or designated appropriate spokesperson or information source.
- Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
- Networked with industry experts and potential clients to drive brand awareness and promote unique position in marketplace.
- Researched, created and presented communication plans to support internal and external marketing programs.
- Identified appropriate marketing channels and target customers for campaigns.
- Coordinated educational culinary classes for 102 elementary school throughout district to raise awareness of healthy eating to students.
- Organize, coordinate and promote annual "Chopped" competition for students with local culinary school and celebrity judges.
- Coordinated back-to-school events/orientations with local sports teams (i.e., Jacksonville Jaguars) to engage our target audience.
- Coordinate several fundraising campaigns to support our client and students.
- Represent company at monthly school board/city council meetings.
- Collaborate with local medical experts and our dieticians to develop menus for 150 schools.
- Oversaw, coordinated, scheduled corporate rollout of rebranding/reconstruction of all 150 cafeterias in school district.
- Managed "employee of month" program, recognizing achievements in local "home office" and supplying District Leads with kits for their individual schools awards.
- Managed monthly principal's performance evaluation reports for 150 schools; which weighed heavily on maintaining our contract with client.
- Maintain vendor relations.
Marketing Director and Community Liaison
Clara White Mission
Jacksonville , FL
06.2012 - 09.2013
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal donor base.
- Coordinated with executive team to generate dynamic marketing content and communication tools for promotional campaigns.
- Collaborated with designers on marketing materials.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Developed and presented marketing plans and reports to CEO and board members.
- Organized and executed large scale, creative, themed fundraising events through partnerships with local organizations/companies.
- Evaluated and optimized marketing strategies to improve goal attainment in fundraising.
- Coordinated with CEO on designing effective PR strategy.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed annual marketing budget.
- Devised and deployed online marketing plans with effective SEO, social media, print advertising, word of mouth and video campaign strategies.
- Introduced our new multi-concept brand at various food trade shows and events to promote new farming concept, bringing sustainable food options to food deserts in urban areas.
- Developed and fostered partnerships with food industry to launch our farm-to-table concept.
- Launched/introduced software to streamline daily volunteer schedule for soup kitchen that fed over 500 homeless people per day, 2 x per day.
- Coordinated with culinary team to provide marketing materials for on-site culinary program; that provided jobs for homeless upon graduation.
- Issued, updated and photographed all staff/student security badges.
- Organized and hosted events for various visiting government officials and politicians; including, local, state and national.
- Represented company at meetings with local, state and national government officials.
- Document company events and archive with photo and video.
- Provide tours of on-site museum to VIPs and donors.
- Write, develop and coordinate corporate branding video to launch new initiatives to shareholders, partners and media to raise funding.
- Established and managed social media platforms for brand to gain awareness through community and raise funding.
- Created email blast campaigns to target key donors.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Built and strengthened strategic relationships with vendors, government agencies and leading industry partners.
- Oversaw donor relations and silent auctions.
- Fostered relationships with local, state, national politicians to garner support organization.
- Assisted CEO and all company executives in all media appearances with talking points and on-set representative.
- Managed company website and daily menu.
- Oversaw internship program with University of North Florida Nursing; inclusive of several healthcare screening event for homeless.
- Monitored corporate image and non-profit transparency rating.
- Weekly assisted culinary team execute popular luncheon for public to test culinary students' skills and provide live service training and event was outreach opportunity for organization.
Public Information Officer Intern
Duval County Emergency Management
Jacksonville , FL
05.2011 - 06.2012
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Responded to requests for information from media or designated appropriate spokesperson or information source.
- Participated in continuous emergency management training certifications, with emphasis on Public Information Officer training (media).
- Identified/presented need for emergency information app and worked closely with city's Mayor's office and county IT department to develop JAXREADY.com, which city/county EOC currently utilizes to push out emergency information to residents; interviewed on NPR to launch app.
- Coordinated with various local partnerships to write, print and distribute annual "Jacksonville Hurricane Guide".
- Developed contract with billboard media company to utilize digital, real-time messaging ( at no cost to department) to push out emergency information to residents during hurricanes; still being utilized presently.
- Participated in large scale Emergency Management events in partnership with Jacksonville Sheriff's office and city government.
- Participated in Emergency Management real-life scenario drills.
- Organized, executed community outreach events.
Hospitality Professional
Various Companies
Lansing , MI
01.1991 - 06.2011
- Garnered strong restaurant industry background over 20 years in varying roles in several markets; Lansing, Chicago and Jacksonville, most extensively bartending and management.
- Experience in multi-levels of dining, from casual to fine.
- Extensive experience as banquet manager and event coordinator.
- Bartend high volume sporting/concert events, NFL games (i.e. several seasons with Jacksonville Jaguars), and PGA tournaments.
- Employed extensively with several corporate restaurant groups throughout my career, (i.e., Outback Steakhouse, Bonefish, P.F. Chang's and Bahama Breeze).
Education
Bachelor of Arts - Public Relations
University of North Florida
Jacksonville, FL 08.2009 - 04.2011
Associate of Arts -
Florida State College At Jacksonville
Jacksonville, FL 08.2007 - 05.2009
High School Diploma -
East Lansing High School
East Lansing, MI 08.1989 - 05.1993
Skills
- Product positioning
Software
- Social Media
Timeline
Contracted Marketing
Ace Electrical Services
02.2017 - Current
Communications Specialist
Compass Group USA Chartwells
07.2014 - 06.2015
Marketing Director and Community Liaison
Clara White Mission
06.2012 - 09.2013
Public Information Officer Intern
Duval County Emergency Management
05.2011 - 06.2012
Bachelor of Arts - Public Relations
University of North Florida
08.2009 - 04.2011
Associate of Arts -
Florida State College At Jacksonville
08.2007 - 05.2009
Hospitality Professional
Various Companies
01.1991 - 06.2011
High School Diploma -
East Lansing High School
08.1989 - 05.1993
MS Office
Word, Excel, PowerPoint, Outlook
References
Available Upon Request
MS Office
Word, Excel, PowerPoint, Outlook
References
Available Upon Request
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