Overview
Work History
Education
Skills
Timeline
Nick Beale

Nick Beale

Go To Market Operations Leader & Practitioner
Madison,WI

Overview

15
15
years of professional experience
4
4
years of post-secondary education

Work History

Director, Sales & Marketing Operations & Analytics

Lumin Digital
02.2024 - Current
  • Rebuilt CRM & MAP architecture to align to and support the Go To Market Strategy
  • Created TAM/ICP Modeling
  • Built out robust forecasting capabilities
  • Built automated tiering and customer journey mapping
  • Supported organizational CRM needs including product, customer support, pricing and legal

Head of Marketing Data & Analytics

Flyr
07.2023 - 02.2024
  • Developed architecture and strategy to measure Account Engagement
  • Designed tracking infrastructure to measure Marketing Performance
  • Built model to support Target Account Selection
  • Performed Social Analyses necessary to identify improvements to the Social Strategy

Sr Go To Market & Data Strategist

Demandbase
03.2022 - 07.2023
  • Provided Strategic Guidance on Customer Go To Market Strategies for over 50 Enterprise and Mid-market Clients
  • Worked closely with Customer Go To Market teams to Design & Operationalize their technology and data architecture
  • Consulted with Product & Engineering teams to optimize product functionality & roadmap

Attribution Architect

Demandbase
07.2021 - 03.2022
  • Responsible for Architecture & Design of Attribution product
  • Supported customer implementations and customizations
  • Recommended & Consulted on Solution Architecture for Prospects

Principal Data Architect, Marketing

Deluxe Corporation
09.2020 - 07.2021
  • Designed & Implemented Data & Technology Architecture for a Unified Marketing Tech Stack
  • Responsible for Integrations across Marketing Technology Stack including 6Sense, Pardot, Salesforce Marketing Cloud, Salesforce CRM, Pathfactory & Adobe Analytics

Manager, Marketing Analytics

Alight Solutions
04.2019 - 09.2020
  • Responsible for Marketing Analytics Roadmap & Strategy
  • Rebuilt Marketo/SFDC lead process and tracking
  • Standardized & reconstructed campaign measurement practices
  • Implemented full funnel tracking across all demand generation sources
  • Managed integration of 5 acquisitions into existing processes and architecture

Master Data Manager

Thermo Fisher Scientific
09.2017 - 04.2019
  • Responsible for Data Architecture, Data Supply Chain & Integrations within Sales & Marketing Technology Stack
  • Supported organization's analytics services by monitoring and analyzing master data, key attributes and master relationship data
  • Developed strategy for KPIs and Analytics utilized by the organization

Marketing Analytics Technical Lead

Thermo Fisher Scientific
12.2015 - 8 2017
  • Marketing SME for Eloqua, Salesforce & Campaign Management systems
  • Managed marketing operations processes and led implementation of multiple process improvements focused on automation
  • Leveraged Tableau to further develop and refine marketing analytics

Marketing Analyst

Thermo Fisher Scientific
10.2014 - 12.2015
  • Created & Optimized analyses to measure effectiveness of marketing campaigns
  • Responsible for Lead Management Process

Pricing Analyst

Gordon Flesch Company
06.2010 - 10.2014
  • Created and presented analyses of costs, pricing and sales strategies to assist company leadership in strategic business decisions
  • Designed & Developed company-wide Pricing Tools for multiple product lines
  • Recommended pricing strategy to Company Leadership for large opportunities

Education

Bachelor of Science - Business Administration

University of Wisconsin - Platteville, Platteville, WI
01.2004 - 01.2008

Marketing Emphasis

Leadership and Human Performance Certificate

Skills

Revenue Technology Architecture

Timeline

Director, Sales & Marketing Operations & Analytics - Lumin Digital
02.2024 - Current
Head of Marketing Data & Analytics - Flyr
07.2023 - 02.2024
Sr Go To Market & Data Strategist - Demandbase
03.2022 - 07.2023
Attribution Architect - Demandbase
07.2021 - 03.2022
Principal Data Architect, Marketing - Deluxe Corporation
09.2020 - 07.2021
Manager, Marketing Analytics - Alight Solutions
04.2019 - 09.2020
Master Data Manager - Thermo Fisher Scientific
09.2017 - 04.2019
Marketing Analytics Technical Lead - Thermo Fisher Scientific
12.2015 - 8 2017
Marketing Analyst - Thermo Fisher Scientific
10.2014 - 12.2015
Pricing Analyst - Gordon Flesch Company
06.2010 - 10.2014
University of Wisconsin - Platteville - Bachelor of Science, Business Administration
01.2004 - 01.2008

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Nick BealeGo To Market Operations Leader & Practitioner