Nick Beale
Go To Market Operations Leader & Practitioner
Madison,WI
Overview
15
15
years of professional experience
4
4
years of post-secondary education
Work History
Director, Sales & Marketing Operations & Analytics
Lumin Digital
02.2024 - Current
- Rebuilt CRM & MAP architecture to align to and support the Go To Market Strategy
- Created TAM/ICP Modeling
- Built out robust forecasting capabilities
- Built automated tiering and customer journey mapping
- Supported organizational CRM needs including product, customer support, pricing and legal
Head of Marketing Data & Analytics
Flyr
07.2023 - 02.2024
- Developed architecture and strategy to measure Account Engagement
- Designed tracking infrastructure to measure Marketing Performance
- Built model to support Target Account Selection
- Performed Social Analyses necessary to identify improvements to the Social Strategy
Sr Go To Market & Data Strategist
Demandbase
03.2022 - 07.2023
- Provided Strategic Guidance on Customer Go To Market Strategies for over 50 Enterprise and Mid-market Clients
- Worked closely with Customer Go To Market teams to Design & Operationalize their technology and data architecture
- Consulted with Product & Engineering teams to optimize product functionality & roadmap
Attribution Architect
Demandbase
07.2021 - 03.2022
- Responsible for Architecture & Design of Attribution product
- Supported customer implementations and customizations
- Recommended & Consulted on Solution Architecture for Prospects
Principal Data Architect, Marketing
Deluxe Corporation
09.2020 - 07.2021
- Designed & Implemented Data & Technology Architecture for a Unified Marketing Tech Stack
- Responsible for Integrations across Marketing Technology Stack including 6Sense, Pardot, Salesforce Marketing Cloud, Salesforce CRM, Pathfactory & Adobe Analytics
Manager, Marketing Analytics
Alight Solutions
04.2019 - 09.2020
- Responsible for Marketing Analytics Roadmap & Strategy
- Rebuilt Marketo/SFDC lead process and tracking
- Standardized & reconstructed campaign measurement practices
- Implemented full funnel tracking across all demand generation sources
- Managed integration of 5 acquisitions into existing processes and architecture
Master Data Manager
Thermo Fisher Scientific
09.2017 - 04.2019
- Responsible for Data Architecture, Data Supply Chain & Integrations within Sales & Marketing Technology Stack
- Supported organization's analytics services by monitoring and analyzing master data, key attributes and master relationship data
- Developed strategy for KPIs and Analytics utilized by the organization
Marketing Analytics Technical Lead
Thermo Fisher Scientific
12.2015 - 8 2017
- Marketing SME for Eloqua, Salesforce & Campaign Management systems
- Managed marketing operations processes and led implementation of multiple process improvements focused on automation
- Leveraged Tableau to further develop and refine marketing analytics
Marketing Analyst
Thermo Fisher Scientific
10.2014 - 12.2015
- Created & Optimized analyses to measure effectiveness of marketing campaigns
- Responsible for Lead Management Process
Pricing Analyst
Gordon Flesch Company
06.2010 - 10.2014
- Created and presented analyses of costs, pricing and sales strategies to assist company leadership in strategic business decisions
- Designed & Developed company-wide Pricing Tools for multiple product lines
- Recommended pricing strategy to Company Leadership for large opportunities
Education
Bachelor of Science - Business Administration
01.2004 - 01.2008
Marketing Emphasis
Leadership and Human Performance Certificate
Skills
Revenue Technology Architecture
Data Strategy, Architecture & Enablement
Data Visualization & Analytics
Marketing Automation, CRM, ABM & Web Technology
Timeline
Director, Sales & Marketing Operations & Analytics - Lumin Digital
02.2024 - Current
Head of Marketing Data & Analytics - Flyr
07.2023 - 02.2024
Sr Go To Market & Data Strategist - Demandbase
03.2022 - 07.2023
Attribution Architect - Demandbase
07.2021 - 03.2022
Principal Data Architect, Marketing - Deluxe Corporation
09.2020 - 07.2021
Manager, Marketing Analytics - Alight Solutions
04.2019 - 09.2020
Master Data Manager - Thermo Fisher Scientific
09.2017 - 04.2019
Marketing Analytics Technical Lead - Thermo Fisher Scientific
12.2015 - 8 2017
Marketing Analyst - Thermo Fisher Scientific
10.2014 - 12.2015
Pricing Analyst - Gordon Flesch Company
06.2010 - 10.2014
University of Wisconsin - Platteville - Bachelor of Science, Business Administration
01.2004 - 01.2008