I have created a professional life I absolutely love. I have surrounded myself with the best people in the industry (Signage/Branding) and have soaked up the experience to make me the person I am today.
Strategic-thinking professional with expertise driving business growth to exceed expectations. Expert Signage/Branding and talented coach and mentor. Skilled Executive with 20+ years of business development and strategic planning expertise. Adept at implementing improvements to optimize efficiency in business operations. Highly skilled in process optimization, sales, consulting and Signage Sales.
My role at Lime Media is to identify potential clients (B2B as well as B2C) and present Lime Media Group as a potential partner/solution. Share capabilities and learn the clients desire for Experiential marketing programs.
The most successful programs are those that are articulated by the client in form of vision casting/sharing the dream. (share your vision for what you what to achieve, leave nothing out) When a partner/client is able to articulate and share the vision, the program is traditionally successful. (measurable increase in attendance and potentially sales increases in product or services)
Worked with QSR ( quick serve restaurants) overseeing their digital advertising as well as implementing hardware for POP. Worked with owners as well as with Corporate office. McDonalds, Wendys, Burger King and some smaller operations as well.
The goal was to match the external digital with the marketing put forth by corporate and integrate this throughout the sites. (inside and outside)