Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Nick Krygsman

Nick Krygsman

Nacogdoches,Texas

Summary

Dynamic leader with a proven track record at Mallard Bay Outdoors, driving 20% month-over-month growth through innovative SaaS solutions and robust onboarding systems. Expert in customer success and digital advertising, fostering high-performing teams and enhancing client satisfaction. Adept at KPI development, ensuring operational excellence and measurable outcomes.

Overview

6
6
years of professional experience

Work History

Creative Consultant & Media Producer

, Nationwide
  • Delivered product photography and videography services for a variety of businesses, supporting their brand and marketing efforts.
  • Consulted on and developed brand strategies tailored to client needs, enhancing visibility and engagement.
  • Captured wedding and event photography/videography, ensuring high-quality, customized deliverables.

Vice President of Customer Success (Outfitter Success)

Mallard Bay Outdoors
Nacogdoches, TX
08.2023 - Current
  • Developed and implemented robust onboarding systems, reducing average client onboarding time to under 15 days.
  • Spearheaded launch of “GuideTech” SaaS offer, achieving 20% month-over-month growth.
  • Led a team of 2 digital marketers and 5 account managers, fostering high performance and accountability.
  • Managed a $30K monthly paid digital media budget, delivering strong ROI and competitive cost-per-lead metrics.
  • Designed KPI tracking and OKR frameworks for Customer Success department, enhancing operational alignment.

Founder & Owner

Bourbon Media
Nacogdoches, TX
06.2021 - 08.2023
  • Founded and scaled full-service marketing agency, achieving $176K gross revenue and $45K ARR.
  • Led operations encompassing website development, videography, photography, and client account management.
  • Designed and launched SaaS model to enhance business scalability and increase recurring revenue.
  • Negotiated strategic exit, successfully selling business to Mallard Bay Outdoors.

Marketing Director

East Texas Truck Center
Nacogdoches, TX
08.2019 - 10.2020
  • Revamped company website, enhancing SEO performance and user engagement metrics.
  • Created engaging promotional content for various digital platforms, increasing brand visibility.
  • Managed vendor relations for promotional products, ensuring consistent brand messaging.
  • Directed comprehensive marketing strategy and execution, aligning daily operations with growth initiatives.

Education

Bachelor’s Degree -

Stephen F. Austin State University
05.2019

Skills

  • SaaS Business Development
  • Customer success
  • Onboarding systems
  • Team Leadership
  • Cross-Functional Collaboration
  • KPI & OKR Development
  • Digital Advertising
  • CRM Tools
  • Client relationship building
  • Website Development
  • Paid Media Management
  • Adobe Creative Suite
  • Videography & Photography

Accomplishments

  • Proven track record of scaling offers and optimizing operational processes for measurable growth.
  • Strong entrepreneurial mindset, with a successful business sale and deep expertise in business scaling.
  • Excellent people leader with a focus on team development, retention, and high-impact execution.
  • Passionate about improving onboarding systems, growing companies, and empowering employees to excel.

References

References available upon request.

Timeline

Vice President of Customer Success (Outfitter Success) - Mallard Bay Outdoors
08.2023 - Current
Founder & Owner - Bourbon Media
06.2021 - 08.2023
Marketing Director - East Texas Truck Center
08.2019 - 10.2020
Creative Consultant & Media Producer -
Stephen F. Austin State University - Bachelor’s Degree,

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Nick Krygsman