Summary
Overview
Work History
Education
Skills
Websites
Technical Skills
Certification
Accomplishments
Software
Timeline
BusinessAnalyst
Nick Malvesti

Nick Malvesti

Quincy,MA

Summary

Marketing analytics professional with over 15 years’ experience specializing in data management, data visualization, strategic planning & insights analysis. My mixed background in Marketing, Finance & Sales enables me to apply a holistic approach towards targeting business needs, identifying solutions & producing actionable insights to the key stakeholders.

Overview

15
15
years of professional experience
2
2
Certification

Work History

Manager, Marketing Analytics

Intralinks SS&C
Waltham, MA
06.2019 - Current
  • Optimized budget tracking and analysis, driving annual spend reduction by 5%
  • Increased operational efficiency by 30% by reengineering the campaign execution process
  • Implemented multi-touch attribution modeling to strategically target top performing marketing initiatives for future investment
  • Managed the execution of KPI targets across marketing, quantifying volume & conversion rate requirements to achieve annual revenue goals
  • Developed data-driven dashboards to support key marketing objectives at all levels of the organization.

Financial Analyst III

Keurig Dr. Pepper
Burlington, MA
06.2017 - 01.2019
  • Strengthened operational efficiencies by implementing automated dashboards for leadership
  • Reduced monthly reporting downtime by synchronizing data-streams into central repository
  • Strengthened cross-functional collaboration with Accounting by leading monthly reviews.

Senior Finance Analyst

Haemonetics Corporation
Braintree, MA
02.2016 - 05.2017
  • Exceeded annual milestones through the implementation of standardized reporting processes
  • Streamlined sales scorecard decks using excel macros to accelerate data consolidation
  • Served as Finance liaison for the implementation of Demantra forecasting and trend analysis.

Senior Finance Analyst

Boston Scientific Corporation
Marlborough, MA
10.2015 - 01.2016
  • Re-engineered P&L reporting by removing manual tasks with automated processes
  • Developed T&E report matrix to monitor team spend and support cost reduction initiative
  • Collaborated with Quality and Regulatory VP's to assess and plan annual forecasts.

Education

MBA & Bachelor - Business Administration

Salve Regina University
05.2010

Skills

  • Data Management
  • Data Visualization & Report Automation
  • Budget Planning & Forecasting
  • Workflow Optimization
  • Advanced BI Reporting (Tableau)
  • Advanced Excel
  • Operations Management
  • Project Management

Technical Skills

  • Tableau Desktop / Prep
  • Marketo Measure (Bizible)
  • Google Analytics 4
  • Looker Studio
  • SQL
  • Marketo Engage
  • Workfront
  • Adobe Experience Platform

Certification

  • Tableau Desktop Specialist Certified
  • Tableau Data Analyst Certified
  • SQL Certification - Udacity

Accomplishments

  • Single-handedly built out Marketing's analytics tech stack leading to enhanced visibility into key performance metrics through the use of multi-touch attribution modeling and implementation of advanced dashboard visualizations on Tableau platform.
  • Improved operational efficiency by 13% by implementing new campaign development process to alleviate manual tasks for marketing automation team.
  • Spearheaded budget & forecasting initiatives to help educate marketing team with monthly trends and reduce actual spend against annual budget.
  • Improved Sales & Marketing conversion rates by identifying concerning growth in Recycled Lead volume and uncovering the specific region/sales team responsible for these results.

Software

Tableau (Desktop)

Tableau Prep

Marketo Measure (formerly Bizible)

Marketo Engage

Salesforce

SQL

Excel (Advanced)

Workfront

Google Analytics 4 (GA4)

Looker Studio

Timeline

Manager, Marketing Analytics

Intralinks SS&C
06.2019 - Current

Financial Analyst III

Keurig Dr. Pepper
06.2017 - 01.2019

Senior Finance Analyst

Haemonetics Corporation
02.2016 - 05.2017

Senior Finance Analyst

Boston Scientific Corporation
10.2015 - 01.2016

MBA & Bachelor - Business Administration

Salve Regina University
Nick Malvesti