Nicki Holder
Livingston,TX
Summary
- Well qualified and results oriented professional with over twenty years' experience of increasing responsibilities and duties. Top performer with track record of consistently meeting or exceeding sales goals. Skilled at educating clients and business partners on products and programs, recommending options for short and long term needs. Team player with polished communication skills.
Areas of Excellence
- Business Development
- Communication/ Customer Service
- Networking/Prospecting
- Marketing
- Account /Client Management
- Leadership
- Sales Strategies
- Product Presentations
- Market Research
Overview
23
23
years of professional experience
1
1
Certification
Work History
Director of Marketing and Business Development
Huntsville Health Care Center
Huntsville, TX
02.2026 - Current
- Managed sales of bank products, new business, operations, customer service and teller activities; work with regulatory, compliance and internal policies and procedures.
- Supervising, hiring, training, staffing appropriately, coaching.
- New business generation.
- Monthly, weekly, and daily report preparation.
Marketing and Admissions Coordinator
Whispering Pines Lodge & Greenbrier Nursing Home
Longview, TX & Palestine TX
10.2025 - 02.2026
- Build and maintain referral relationships with hospitals, physicians, senior organizations, and community groups.
- Conduct outside sales calls and educational outreach to grow inquiries and expand referral sources.
- Provide information and guidance to potential residents, families, and referral partners in a professional and compassionate manner.
- Work closely with the Administrator, Director of Nursing, and department heads to ensure smooth admissions and appropriate placement.
- Coordinate and train in-house staff to assist with inquiries, tours, and admissions paperwork.
- Monitor census trends, inquiries, and admissions activity; prepare required tracking and reporting.
Area Advisor
Reliant at Home
Lufkin, TX
04.2025 - 10.2025
- Develop relationships with hospitals, doctors offices, skilled nursing facilities and assisted living facilities to earn their business on our outstanding patient care.
- Participate in community health fairs as well as additional community events.
- Act as a community resource for any education and information needed in home health.
Account Executive/Marketing Manager
Angels Care Home Health
Nacogdoches, TX
04.2024 - 04.2025
- Develop relationships with hospitals, doctors offices, rehabilitation centers, and mental health facilities to earn the trust and business of patients being referred to Angels Care Home Health.
- Participate in community events. Schedule appointments with facilities to help with activities of their residents.
- Organize and plan events on-site and off site.
- Strategize new marketing techniques and ideas for optimal business growth and referral generation.
Marketing Director
Westgate Gardens Care Center
Visalia, CA
09.2023 - 03.2024
- Develop relationships with hospitals and healthcare organizations in my community.
- Implement initiatives that manage and target the audiences perspective of a rehab facility and nursing home.
- Design and develop marketing and promotional materials for the facility, including flyers, and brochures.
- Organize strategic events on-site to promote facility.
- Conduct on-site assessments of potential patients/ residents.
- Manage referrals and admissions that are generated through assigned hospitals.
- Coordinate innovative strategies to accomplish objectives and boost long term profitability.
- Strengthen marketing programs to capture new business and take advantage of changing trends in current markets.
Community Relations Director
Quail park on Cypress
Visalia, CA
03.2022 - 09.2023
- Develop, implement, monitor, and report weekly and monthly progress on the facilities census and pipeline.
- Tour our facilities while informing potential prospects of history, as well as benefits of our communities offered to our residents.
- Work with nursing teams and doctors offices to schedule and coordinate paperwork or appointments.
- Contract signings upon time of sale/resident move in.
- Coordinate and plan marketing events within our facility as well as in the community, maintaining public relations, community networking and outreach.
- Social media advertising, mailer advertising and phone calls for invites or information.
Probation Corrections Officer
Tulare County Probation Dept
Visalia, CA
11.2021 - 03.2022
- To direct the activities And ensure the security of juvenile inmates; to enforce, establish and Adhere to policy and procedures.
- To supervise juveniles participating in various rehabilitation and counseling programs at the Juvenile Hall/ Juvenile detention facility.
Director of Sales and Marketing
Platinum Home Mortgage
Fresno, CA
01.2018 - 03.2019
- Market and promote my loan officers by attending business mixers and events.
- Attend real estate seminars. Event coordination, planning, marketing, setup, and attendance.
Business Development Manager
Guild Mortgage Co
Fresno, CA
01.2016 - 01.2018
- Coordinate with sales executives to better align company goals and tactics.
- Motivate team members and junior staff to exceptional performance.
- Lead generation and client contact.
- Event coordination, planning, marketing, set up, and attendance.
- Pipeline management and reporting.
- Recruitment of new employees.
- Forecast future trends and orient strategies for maximum results.
Branch Manager
Citibank
Selma, CA
01.2014 - 01.2016
- Responsible for staffing branch, setting goals, conducting performance reviews and year end ratings, promotional transfers, terminations and training.
- Cold calling and networking with business owners and other executives in an effort to establish new banking relationships with an overall goal to drive new revenue and keep existing client retention.
- Organize and implement marketing and advertising campaigns, referral programs, community activities, charity functions, branch socials, etc.
- Assist regional management team on various items pertaining to the expansion of Citibank's products, generation of revenue, and sustainability in the marketplace.
- Increase business and effectively promote the branch and products through multiple channels.
- Meticulously analyze branch financial data including income statements and balance sheets to ensure annual goals are exceeded.
Branch Manager
Chase Bank
Visalia, CA
01.2007 - 01.2014
- Oversaw a team of bankers that executed all sales activities; established and achieved sales goals through effective sales management techniques. Recruited, trained, and mentored staff on client profiling, conducting sales meetings, and closing deals.
- Exceeded goals and expectations; conducted skills assessment, performance management, development feedback, and coaching of employees and sales force.
- Utilized consultative sales approach to define customer goals and develop solutions that cultivated strong relationships with customers.
Assistant Branch Manager
WestAmerica Bank
Visalia, CA
01.2003 - 01.2007
- Managed sales of bank products, new business, operations, customer service and teller activities; work with regulatory, compliance and internal policies and procedures.
- Supervising, hiring, training, staffing appropriately, coaching.
- New business generation.
- Monthly, weekly, and daily report preparation.
Education
Criminal justice - College
College of the Sequoias
Visalia, CA01-2023
business and equestrian - undefined
College of the Sequoias
01-2002
General Education - undefined
Mt. Whitney High School
01-2001
Skills
- Sales Pipeline
- Business Development
- Assisted living
- Relationship Management
- Account Management
- Event Planning
- Social media marketing
- Recruiting
- Hospice
- Skilled nursing facility experience
- CRM Software
- Cold Calling
- Salesforce
- Supervising experience
- Home health
- Lead generation
- Marketing manager experience
- Event Marketing
- Outside Sales
- Memory care
Certification
- Certified Notary Public
- Forklift Certification
- First Aid Certification
- CPR Certification
Timeline
Director of Marketing and Business Development
Huntsville Health Care Center
02.2026 - Current
Marketing and Admissions Coordinator
Whispering Pines Lodge & Greenbrier Nursing Home
10.2025 - 02.2026
Area Advisor
Reliant at Home
04.2025 - 10.2025
Account Executive/Marketing Manager
Angels Care Home Health
04.2024 - 04.2025
Marketing Director
Westgate Gardens Care Center
09.2023 - 03.2024
Community Relations Director
Quail park on Cypress
03.2022 - 09.2023
Probation Corrections Officer
Tulare County Probation Dept
11.2021 - 03.2022
Director of Sales and Marketing
Platinum Home Mortgage
01.2018 - 03.2019
Business Development Manager
Guild Mortgage Co
01.2016 - 01.2018
Branch Manager
Citibank
01.2014 - 01.2016
Branch Manager
Chase Bank
01.2007 - 01.2014
Assistant Branch Manager
WestAmerica Bank
01.2003 - 01.2007
Criminal justice - College
College of the Sequoias
business and equestrian - undefined
College of the Sequoias
General Education - undefined
Mt. Whitney High School