Hi, I’m
Nicki McVoy
Marketing
Long Beach,CA
Summary
Accomplished Marketing Professional with 20+ years of agency and product management experience developing and executing go-to-market plans for a wide variety of consumer products. Demonstrated success developing and implementing strategic go-to-market approaches to drive market growth and bottom-line profitability.
Overview
23
years of professional experience
Work History
Natural Balance Pet Foods, Inc.Remote
Product Marketing Manager
10.2021 - 08.2023
Job overview
- Instrumental in the rebranding and relaunch of the full product portfolio—increasing product awareness and significantly contributing to $270M in revenue.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
Developed and maintained all product packaging and marketing copy to ensure brand messaging consistency. - Created compelling presentations for sales and executive team buy-in, acting as “product expert” for nearly 200 SKUs and ensuring cohesive messaging aligned with organizational goals.
- Orchestrated cross-functional collaboration with R&D, Sales, Marketing, Creative Agency, and other stakeholders for over 30 product development projects budgeted at approximately $5.5M.
- Essential in building a multi-year product roadmap to reinvigorate current products, promote continued growth, and enhance margins while capitalizing on new channel opportunities.
- Coordinated and attended trade shows to ensure product implementation and capture key industry trends.
Pieper & AssociatesTorrance, CA
Creative Director
05.2013 - 10.2021
Job overview
- Led creative direction for 100s of digital and traditional marketing campaigns, playing a pivotal role in defining unique brand recognition and increased client satisfaction.
- Crafted copy for client websites, blogs, emails, social media posts, newsletters, brochures, product manuals, print ads, sales sheets, and more—helping clients find their individual voice.
- Conducted extensive consumer market research, orchestrated focus groups, and executed competitive product analyses, delivering critical insights to drive client success.
- Directed high-impact photography shoots and video productions across various U.S. locations, providing end-to-end support from storyboarding and set design to location scouting and scriptwriting.
- Hired and mentored a dynamic team of up to 6 in-house designers, while effectively coordinating and directing external freelancers.
Pieper & AssociatesTorrance, CA
Art Department Manager
06.2005 - 05.2013
Job overview
- Developed strong relationships with a diverse roster of clients to analyze their brand development and marketing needs while providing agency management.
- Enhanced department efficiency by streamlining processes and implementing time-saving strategies.
- Increased productivity by identifying bottlenecks and implementing targeted solutions.
- Promoted to Creative Director.
Pieper & AssociatesTorrance, CA
Client Services Manager
07.2000 - 06.2005
Job overview
- Enhanced client satisfaction by implementing effective communication strategies and addressing concerns promptly.
- Collaborated with cross-functional teams to ensure timely delivery of projects, meeting or exceeding client expectations.
- Promoted to Art Department Manager.
Education
Long Beach City CollegeLong Beach, CA
Associate of Arts from Early Childhood Education
Skills
- Product Marketing & Strategy
- Branding & Copywriting
- CPG Design & Execution
- Roadmap Planning
- Active Listener & Problem Solver
- Agile with Multiple Projects & Timelines
- Ability to Lead & Collaborate
- Exemplary Interpersonal Skills
Timeline
Product Marketing Manager
Natural Balance Pet Foods, Inc.
10.2021 - 08.2023
Creative Director
Pieper & Associates
05.2013 - 10.2021
Art Department Manager
Pieper & Associates
06.2005 - 05.2013
Client Services Manager
Pieper & Associates
07.2000 - 06.2005
Long Beach City College
Associate of Arts from Early Childhood Education