Brainstormed and developed content ideas, identifying strategic opportunities for engagement and growth, earning an average blog CTR of 9%.
Maintained a monthly editorial calendar, setting ambitious targets for content production and overseeing pieces from inception to publication.
Wrote and edited content, ensuring high-quality, engaging, and error-free pieces.
Collaborated with internal SMEs, integrating their unique insights into content to enhance its value and relevance.
Managed content distribution and repurposing efforts, maximizing the reach and impact of content across various channels and formats.
Increased website traffic by 20% with consistent, high-quality blog posts and articles.
Analyzed performance metrics to identify areas of improvement and inform future content strategies.
Content Writer, Manager, Editor and Strategist
Freelance
Remote
08.2020 - 02.2023
Researched and wrote bespoke SEO-optimized content for clients across diverse sectors.
Conducted comprehensive content audits and devised SEO strategies, resulting in rapid improvements in Search Engine Results Page (SERP) ranking.
Leveraged advanced copy editing skills as a Reader's Digest Certified Editor, guaranteeing the precision, coherence, and efficacy of all content deliverables.
Managing Editor
Siege Media
San Diego, CA
08.2018 - 08.2020
Managed a diverse team of writers, photographers, and designers to produce high-quality content.
Edited content across various industries—including home product reviews, parenting, and more—ensuring clarity, and adherence to brand guidelines.
Conducted research and wrote dynamic, long-form articles with a strong focus on SEO, driving organic traffic and engagement.
Conducted regular content audits and performance analyses, identifying key areas for improvement.
Education
Bachelor of Arts - Communication
California Lutheran University
Thousand Oaks, CA
05.2016
Skills
Digital content editing
Excellent writing and proofreading skills
Strong organizational and project management skills