Nicole Edzenga
Cedar Grove
Summary
Social media specialist with extensive experience in marketing, skilled in managing diverse personalities and fostering strong client relationships. Proven track record in developing and executing successful content strategies and campaigns for high-value clients. Seeking opportunities to leverage expertise in a challenging role focused on content oversight and campaign management.
Overview
17
17
years of professional experience
3
3
Certifications
Work History
Social Media Evaluator
TELUS
Cedar Grove
08.2020 - 12.2022
- Assessed ad targeting to enhance alignment with demographic segments.
- Verified accuracy of descriptions in SRT tool against website listings.
- Coordinated with teams on diverse freelance projects to achieve common goals.
Social Media Analyst
ICUC
Cedar Grove
06.2017 - 08.2018
- Delivered social monitoring performance reports for clients assessing brand performance across Facebook, Twitter, Instagram, YouTube, and Pinterest on weekly, monthly, quarterly, and yearly basis.
- Collaborated with account team to analyze client utilization of social platforms and provide actionable recommendations to enhance reach and engagement.
- Served diverse clients in pharmaceuticals, food and beverage, consumer goods, and leisure and travel sectors.
- Social platform tools used including Facebook Business Manager, Twitter analytics, Pinterest Analytics, Crimson Hexagon, Social Tools, Radian 6, Percolate.
Research Analyst
Ziff Davis
New York
04.2015 - 08.2015
- Collaborated with sales teams to clarify clients' targets for online media research requests related to advertising on Ziff Davis websites, including PC Mag, IGN, and AskMen.
- Partnered with marketing team to deliver research insights for various decks, detailing month-to-month audience changes on Ziff Davis websites and supporting sales proposals.
- Conducted monthly analysis of audience performance trends, highlighting month-over-month and year-over-year changes for Ziff Davis websites.
Analytics Manager
Twist Marketing
New York
09.2013 - 12.2014
- Conducted in-depth social conversation reporting using Radian6 and Sysomos for healthcare clients, enhancing understanding of product discussions and identifying key insights for healthcare professionals.
- Provided recommendations to optimize social media presence in the healthcare sector, aligning strategies with client goals.
- Utilized internal and social media tools for influencer reporting, identifying key individuals in the healthcare sector to target as potential brand ambassadors.
- Collaborated with account teams to provide training on daily monitoring reporting and assist during crisis management.
Senior Digital Research Analyst
ZenithMedia
New York
03.2010 - 06.2013
- Reported on competitors’ social presence to identify actionable insights that help clients leverage competitor strategies and enhance their own social media standing.
- Communicated with advertising clients to deliver comprehensive social monitoring reports, analyzing discussions about clients and proposing strategies to enhance client engagement and grow social media followings.
- Monitor Facebook Insights to inform clients of highest impression on status updates, changes in fan demographic, and provide number of new subscribers and unsubscribers.
- Created social monitoring reports to support planning for current client pitches.
- Working with television advertising team in regards to SocialTV and how advertisers should view social activity around television channels and shows.
- Clients that have done social reporting: Sonic Drive-in; Gucci Group; Reckitt Benckiser.
Market Research Associate
Forbes Media
New York
03.2008 - 10.2009
- Created customized account-specific data analyses highlighting competitive opportunities and vulnerabilities for both print and online advertising and proactive business development projects.
- Communicated with sales teams to align on client targets for online media research requests for advertising Forbes.com, providing necessary syndicated research to fulfill RFP requirements.
- Conduct primary research for paying clients from overlooking the writing of the survey, programming the survey in Confirmit and analyzing the results once the survey is completed.
- Partnered with a third-party research firm to generate recommendations for client advertising investments in competitor print and online publications.
- Working with print side to discuss integrated research ideas that best fits the clients’ objectives to reach both Forbes Magazines and Forbes.com.
Market Research Analyst
U.S. News & World Report
New York
12.2006 - 03.2008
- Coordinated with sales teams to align client targets with research requests for print and online advertising in US News and World Report magazine and USNews.com.
- Collected Nielsen @Plan, Adrelevance, Netratings to evaluate online media suitability for client targets, ensuring effective advertising placements.
- Collected MRI, Mendelsohn, Mars, JD Power, MMR, PIB, Halls, and primary studies including Yankelvoich to gather data for a client's target audience.
- Conducted focus groups with magazine readers, competitors' readers, and non-readers to gather feedback on preferences and identify improvements to enhance magazine appeal.
Assistant Media Buyer
GM Planworks
New York
10.2005 - 12.2006
- Negotiated schedule changes and value-added opportunities with sales teams across broadcast, cable, and sports networks for GM’s national thirty-second commercial spots.
- Ensured alignment of weekly and quarterly budgeted ad dollars, total number of spots, and program names with network data through daily system updates.
- Analyzed Nielsen ratings from Galaxy Explorer to assess viewership metrics for specific programs on designated dates and times.
Education
Master of Business Administration - Marketing
Columbia Southern University
Orange Beach, AL12-2010
Bachelor of Science Degree - Communications, Concentration: Media Studies, Minor in Marketing
The City University of New York College of Staten Island
Staten Island, NY06-2005
Skills
- Social media analytics tools
- Social media monitoring
- Social listening
- Data analysis and reporting
- Google analytics proficiency
- Web analytics
- Data visualization
- Brand monitoring solutions
- Target audience analysis
- Customer insights and feedback
- Analytics reporting
- Microsoft Office proficiency
- Analytical mindset
- Communication and management skills
- Web analytics
References
References delivered upon request
Skills
Crimson Hexagon, Sysomos, Radian6, Social Tools, Synthesio, Sprinklr, Brandwatch, Nielsen BuzzMetrics, Lithium ScoutLabs, Collective Intellect, Bluefin, Facebook Analytics, Twitter Analytics, Pinterest Analytics, Google Analytics, Percolate, ComScore, TNS, Confirmit, Nielsen Netrating products, Compete.com, Knowledge of Omniture, EzTab, IMS, eMarketer, Forrester, Microsoft Word, Powerpoint, Excel, Strong communication skills, Strong management skills
Certification
Google Cybersecurity Certificate - Coursera - June 2024
Timeline
Social Media Evaluator
TELUS
08.2020 - 12.2022
Social Media Analyst
ICUC
06.2017 - 08.2018
Research Analyst
Ziff Davis
04.2015 - 08.2015
Analytics Manager
Twist Marketing
09.2013 - 12.2014
Senior Digital Research Analyst
ZenithMedia
03.2010 - 06.2013
Market Research Associate
Forbes Media
03.2008 - 10.2009
Market Research Analyst
U.S. News & World Report
12.2006 - 03.2008
Assistant Media Buyer
GM Planworks
10.2005 - 12.2006
Master of Business Administration - Marketing
Columbia Southern University
Bachelor of Science Degree - Communications, Concentration: Media Studies, Minor in Marketing
The City University of New York College of Staten Island