Nicole Engel
Sales Development Representative Team Lead
Boca Raton,FL
Summary
Sales Development Leader with deep expertise across ModMed’s specialties and GTM strategy. Proven track record of developing SDR talent, scaling onboarding programs, and implementing repeatable, high-quality outbound processes. Onboarded 65+ SDRs through a structured 4-week curriculum and led multiple teams as an Interim Manager, including guiding the Strategic POP SDR team to 137 percent of its quarterly goal. Recognized for strong cross-functional partnership, culture-building, and developing SDRs into confident, high-performing contributors. Ready to step into the SDR Manager role and contribute at an organizational level.
Overview
4
4
years of professional experience
Work History
Sales Development Representative Team Lead
ModMed
07.2023 - Current
- Onboarded 65+ SDRs through a structured 4-week program, training new hires on the tech stack, cold calling, product knowledge, and readiness for manager transition.
- Expanded and formalized the onboarding program into 20+ hours of organized training sessions, improving new-hire ramp time and performance.
- Stepped in as Interim Manager for three teams (Key POP, Plastic Surgery, and Strategic POP) providing leadership for ~3 months per assignment and managing an average team size of six SDRs.
- Most recent management opportunity: Led the Strategic POP team during Q2 2025, where the team achieved 137% of its quarterly target.
- Collaborates cross-functionally with Sales Leadership, Marketing, and Sales Ops to build new SDR programs, improve SOPs, and strengthen GTM alignment.
- Represents the SDR organization in GTM and CORE meetings, providing insights, updates, and operational recommendations.
- Coaches underperforming SDRs through structured activity reviews and documentation to support manager-led performance improvement plans.
- Designed and executed three SDR org-wide spiff competitions, boosting culture, engagement, and booked-meeting volume across all specialties.
Senior Sales Development Representative
ModMed
11.2022 - 07.2023
- Became the first Strategic/Enterprise SDR for the Ophthalmology vertical, supporting complex, multi-location, and high-value accounts.
- Completed ModMed’s Level Up Program, gaining skills in discovery, qualification, and value-based conversations.
- Worked cross-functionally with Product, Marketing, and Sales Leadership to operationalize Demandbase and Uberflip, improving usability and enabling targeted ABM workflows for the Ophthalmology team.
- Emerged as a team leader, onboarding new SDRs, providing coaching on workflows, messaging, and specialty knowledge.
Sales Development Representative
ModMed
01.2022 - 10.2022
- Transitioned from Podiatry to Ophthalmology within my first 3 months, demonstrating adaptability and quickly mastering new specialty workflows.
- Ranked #1 in SQOs on my team within my first six months on the Ophthalmology team.
- #1 caller on the team, consistently achieving and surpassing daily and weekly call targets.
- Leveraged the full sales tech stack (Salesloft, Salesforce, ZoomInfo) to deliver targeted, high-impact outreach.
Education
Bachelor of Science - Business Management
East Carolina University
Greenville, North Carolina, NC12-2021
Skills
- Team Leadership & Coaching
- New Hire Onboarding & Training Program Development
- Performance Management & SDR Enablement
- Outbound Strategy & Pipeline Generation
- Cross-Functional Collaboration (Sales, Marketing, Ops)
- Enterprise & Strategic Prospecting
- Process Optimization & SOP Development
- Salesforce & Salesloft Proficiency
Timeline
Sales Development Representative Team Lead
ModMed
07.2023 - Current
Senior Sales Development Representative
ModMed
11.2022 - 07.2023
Sales Development Representative
ModMed
01.2022 - 10.2022
Bachelor of Science - Business Management
East Carolina University