NICOLE HANNEMAN
The LuxHuron
Denver,CO
9
years of professional experience
Dynamic Strategic Brand Manager specializing in CPG beverage marketing and multi-market experiential campaigns, demonstrating a proven track record of driving brand equity through innovative strategies. Expertise includes managing cross-functional initiatives across major metropolitan markets and leveraging consumer insights from comprehensive market data to inform decision-making. Skilled in facilitating seamless communication between regional operations and creative agencies, resulting in enhanced brand performance and impactful marketing outcomes. Committed to delivering measurable results that resonate with target audiences and elevate brand presence in competitive landscapes.
Work History
Executive Director of Branding & Operations
2 Years 6 Months- Owned branded residential short-term rental property asset launch execution and drove property performance optimization, maintaining elite guest satisfaction ratings and strong profitability metrics.
- Managed end-to-end development of localized pricing and marketing strategies, tailoring multi-channel promotional listings to align with shifting regional market trends and property occupancy needs.
- Directed procurement workflows, negotiated contract terms, and validated vendor compliance with requirements to uphold aesthetic standards and improve operational efficiency.
- Administered guest communication portal workflows, coordinated logistics planning, and delegated turnover tasks to third-party turnover teams to drive on-time completion under stringent timelines.
- Directed annual budgeting, financial reporting, and resource allocation processes to enable sustainable growth.
Territory Brand Strategy & Operations Manager
2 Years 6 Months- Managed local strategic planning and oversaw multi-market program execution across 100+ on- and off-premise accounts to strengthen regional brand equity and uphold commercial compliance.
- Analyzed category insights and market data to develop quarterly performance updates and identify tactical, data-driven promotional strategy opportunities for corporate leadership.
- Managed cross-functional alignment between internal Legal divisions, distribution networks, and Marketing leadership to standardize brand messaging across decentralized territories.
- Oversaw event marketing budget allocations in multi-thousand-dollar ranges and performed detailed spreadsheet audit reviews to ensure zero financial variance.
- Oversaw daily supply chain sales support and distribution workflow execution to ensure consistent service outcomes.
Senior Multi-Market Brand Campaign Manager
1 Year 6 Months- Ensured program logistics compliance and executed material positioning for high-profile experiential campaigns across seven major metro markets to maintain brand visibility and engagement.
- Directed decentralized field staff and partner coordination to improve multi-site campaign delivery while ensuring compliance across multiple regions.
- Oversaw external agency development and deployment of promotional materials, social media activations, and influencer marketing brief packages to drive consistent campaign performance.
- Reconfigured corporate material distribution workflow in response to shifting market resources, coordinating deliveries across overlapping project timelines to prevent timeline conflicts.
- Owned execution of integrated campaign strategy across digital, social, and entertainment channels, aligning campaign planning and channel delivery.
On-Premise Brand Experience Coordinator
2 Years 1 Month- Administered localized account operations, configured tailored commercial support frameworks, and structured communication pipelines to stabilize onboarding of new hospitality partnerships.
- Managed localized operational overhead through category-volume review, aligning product turn optimization with maximized territory inventory efficiency.
- Analyzed market business conditions and developed immediate resolution workflows to bypass supply disruptions and operational hurdles.
- Synchronized cross-functional stakeholders to coordinate requests and provide timely support for Sales, Marketing, and distributor operations.
- Managed order processing workflows and documentation control, ensuring accurate shipment details, invoicing accuracy, and timely account updates.
Education
Bachelor of Science - Biology & Chemistry
Skills
Marketing strategy development
Brand development
Brand management
Strategic planning
Financial management
Financial oversight
Project management systems
Effective project management
Program management
Operations management
Partnership development
Innovation and creativity
Timeline
Executive Director of Branding & Operations
The LuxHuron
04.2024 - CurrentRead More
Territory Brand Strategy & Operations Manager
Mast-Jägermeister US, Inc.
10.2021 - 04.2024Read More
Senior Multi-Market Brand Campaign Manager
iGO Marketing and Entertainment
04.2020 - 10.2021Read More
On-Premise Brand Experience Coordinator
Mast-Jägermeister US, Inc.
03.2018 - 04.2020Read More
University of Central Oklahoma
Bachelor of Science from Biology & Chemistry
Read More