Summary
Overview
Work History
Education
Skills
Job Title
Websites
Timeline
Generic

Nicole Henson

Santa Rosa

Summary

Innovative digital sales specialist with over 6 years working with sales executives to develop successful go-to marketing strategies. Proven track record of growing revenue through DTC marketing and e-commerce channels. Highly valued for brand management expertise and social media knowledge.

Overview

7
7
years of professional experience
4
4
years of post-secondary education

Work History

Executive Assistant to VP, Global Sales

NeilMed Pharmaceuticals
Santa Rosa
03.2025 - Current
  • Led project coordination for the successful launch of a new TikTok Shop, featuring over 3,000 products.
  • Manage a robust UGC affiliate program, recruiting and onboarding over 2,000 creators to generate engaging content for brand visibility and product promotion.
  • Maintain daily correspondence with internal stakeholders, external vendors, managed service providers, and global partners to ensure seamless operations and communication.

Internal Communications Manager

KZST Radio, KSRO News, NorthBay biz Magazine
10.2023 - 02.2025
  • Advised management on how best to use digital media tools such as social networks, webcasts, podcasts and blogs.
  • Wrote and edited campaigns to deliver on strategies and meet project objectives.
  • Directed crisis communication strategies to mitigate negative publicity and maintain positive public perception.

Sales Coordinator

Intelletrace- Convex
01.2022 - 04.2023
  • Coordinated account activities between clients and internal departments, resulting in a 15% increase in customer retention.
  • Prepared monthly reports on sales activities, revenue, expenses, and other key metrics.

Project Coordinator, Operations

CAT SPEC
06.2018 - 06.2021
  • Provided administrative support to Sr. Operations Manager in database management, acting as a liaison between HR and staff as well as event and project planning for 28 large-scale projects.

Education

Bachelor of Arts - Public Relations

Chico State University
Chico
08.2014 - 05.2018

Skills

  • DTC Marketing
  • Salesforce
  • Hootsuite
  • Market research
  • E-Commerce sales
  • Digital Strategy
  • Content creation
  • Product development

Job Title

Executive Assistant, Digital Marketing and Sales

Websites

Timeline

Executive Assistant to VP, Global Sales

NeilMed Pharmaceuticals
03.2025 - Current

Internal Communications Manager

KZST Radio, KSRO News, NorthBay biz Magazine
10.2023 - 02.2025

Sales Coordinator

Intelletrace- Convex
01.2022 - 04.2023

Project Coordinator, Operations

CAT SPEC
06.2018 - 06.2021

Bachelor of Arts - Public Relations

Chico State University
08.2014 - 05.2018

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