Nicole Vasquez

• Oversaw first-level product support for Engagement and Optimization product lines responsible for front-end user experience, site performance, SEO, and ad technology.
• Led end-to-end product and feature development from ideation to successful release.
• Conducted user research, resulting in improved user satisfaction and increased adoption rates.

Selected Project Experience:

• Provided integral support for the redesign of the Business Insider homepage, elevating user engagement and visual appeal.
• Optimized the layout of Business Insider's standard post page, reaching over 4 million users daily and resulting in a sustained increase in user scroll depth and improvements to ad viewability.
• Doubled the click-through rate of Business Insider's organic recirculation module, generating a twofold increase in traffic and ad revenue.
• Spearheaded the removal of jQuery within Business Insider's front-end codebase, optimizing code for superior performance and achieving a 3045-line reduction.
• Supported Business Insider's seamless transition from Universal Analytics to Google Analytics 4.

• Led Carnegie's Web Development team, driving revenue growth and shaping long-term organizational strategy.
• Served as scrum master, fostering effective collaboration and timely project delivery.
• Assessed divisional financials, tracked revenue, and optimized profitability across web projects.
• Drafted and negotiated contracts, driving over $1.5 million in sales revenue.