Nicole Mancino

Partner with organizations to overcome challenges and achieve meaningful growth by truly understanding their pain points and business needs. Design and execute strategic marketing plans that are both effective and attainable, helping clients not only reach their goals but surpass them. Whether supporting start‑ups, small businesses, or mid‑sized companies, I’m committed to driving measurable results and sustainable success.

Founded and scaled a consulting business, rapidly growing a diverse client base by leveraging industry relationships and delivering strategic, high‑impact marketing solutions.

Directed and launched a successful podcast, increasing audience engagement and brand visibility through integrated promotion across social media, web channels, and major podcast platforms.

Drove 11% enrollment growth for private schools by developing and executing targeted, multi‑channel marketing campaigns.

Built and scaled a marketing team from the ground up, improving marketing efficiency and cost‑effectiveness by 20% through streamlined operations and talent development.

• Directed and executed an always‑on One U.S. Bank campaign across the public sector and full B2B portfolio, boosting engagement 97% and increasing lead generation 40% through targeted paid media fueled by timely, topical thought leadership.
• Spearheaded global marketing strategy across Treasury Payment Solutions and Investment Services, transforming processes to improve scalability, strengthen execution, and accelerate market expansion.
• Led two high‑performing segment marketing teams to deliver integrated, multi‑channel campaigns across digital, media, content, and events, achieving 0% turnover and record employee engagement. Developed talent through stretch assignments and promoted team members for exemplary performance.
• Led strategy and execution for flagship conferences and events, driving $65M+ in influenced revenue through targeted engagement with priority clients and prospects.
• Contributed to 8% revenue growth over plan year over year through targeted marketing initiatives and cross-functional collaboration with sales and product teams.
• Defined KPIs, analyzed results, and delivered data-driven recommendations to executives and sales leaders.
• Designed and executed marketing structures, processes, and cross-functional collaboration.
• Headed marketing and product research to identify and strengths and gaps to improve custody offering, pricing and product positioning.
• Led executive-level thought leadership symposiums, collaborating with CEOs and EVPs to
transform consultant engagement and position the organization as an industry authority.
• Architected and optimized multi-million-dollar marketing operations, reducing costs by 20%
while increasing lead generation, enabling agile, data-driven decision-making.
• Managed large‑scale, multi‑channel marketing programs with precision, coordinating stakeholders at all levels and delivering mission‑critical projects that exceeded performance, budget, and timeline expectations.
• Created and executed ABM marketing campaigns to deliver personalized, data-driven buyer journeys to increase client acquisition for healthcare and asset management.

• Launched TCF Free Checking, driving 12% sales growth and 10% increase in new customers.
• Spearheaded marketing and product roll-outs that boosted deposit growth and account acquisition.
• Orchestrated multi-state campaigns across 8 states and 475 branches, amplifying brand visibility and revenue.
• Led cross-functional creative teams to deliver unified, customer-focused brand experiences.
• Applied consumer insights and market intelligence to strengthen strategy and performance.

• Spearheaded Health Savings Account market entry, driving 27% revenue growth in year one.
• Expanded HSA adoption across diverse client bases, significantly increasing participation and delivering meaningful improvements to client financial results.
• Built long-term, trust-based relationships with executive leaders, creating mutually beneficial partnerships that advanced client goals and accelerated business growth.
• Partnered with insurance carriers to promote HSAs, expanding market penetration by 33%.
• Consistently exceeded sales and retention goals, achieving over 100% year over year.

• Managed over 20 institutional clients with over $2B in assets under management to increase adoption into retirement savings programs.
• Developed and directed the creative for customized retirement plan materials that guided new clients into their 401(k) plans, increasing engagement and accelerating plan adoption.
• Facilitated financial education workshops with financial advisors that increased client confidence in retirement planning and helped expand advisor portfolios.