Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Volunteer Experience
References
Timeline
Generic

Andrew Deckert

Lincolnwood,IL

Summary

To leverage over fourteen years of experience in strategic marketing, brand managements, and digital campaigns to drive growth and brand awareness in a dynamic organization. Seeking to apply proven expertise in consumer behavior analysis, content creation, and cross-functional leadership to develop innovative marketing strategies that align with business objectives and deliver measurable results.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Director of Sales & Marketing Operations

Digital Onboarding
09.2022 - Current
  • Managed marketing and sales operations, including technical administration of marketing tech and Salesforce
  • Trained sales teams on commercial tech stack, target audiences, and best practices from Gong and other sources
  • Enhanced prospect experience throughout the buyer journey using curated technology and new processes
  • Continuously explored new tools and methods to optimize internal and external experiences
  • Provided forecasts, analysis, and strategies to senior leadership to meet growth targets
  • Analyzed data with Salesforce, Gong AI, Tableau, Google Analytics, and internal tools to refine audience profiles and goals
  • Presented analytic findings to the board, senior leadership, and company meetings
  • Collaborated with CFO on refining slides for data accuracy
  • Developed an opportunity system in Salesforce to ensure high service levels for prospects, measuring and enforcing service standards
  • Improved Salesforce UI to present relevant information at each stage of an opportunity, aligning the system with user needs
  • Partnered with integrations leader to automate data updates from FDIC and NCUA, providing key industry insights
  • Created targeted ABM campaigns and tracking systems for sales outreach and progress monitoring
  • Used tools like Zapier, Tray.io, and Salesforce to integrate datasets and build automations for a streamlined prospect experience.

Global Marketing Communications Manager

Avery Dennison Corp., Medical
04.2016 - 09.2022
  • Developed and executed comprehensive marketing communications strategy for the medical division, covering content, automation, website, media, advertising, trade events, and PR in a regulated industry
  • Managed marketing communications for medical applications such as wound care, diagnostics, wearables, ostomy, monitoring, and surgical
  • Handled internal communications, including emails, presentations, speech writing, key messaging, FAQs, fact sheets, timelines, and training
  • Led rebranding of Vancive Medical Technologies and Finesse Medical Ltd
  • To Avery Dennison Medical, including internal and external communications, culminating in a MEDICA 2019 showcase and press announcement
  • Managed marketing communications for Finesse Medical Ltd
  • Acquisition, supporting both phases of the integration
  • Enhanced website UI, UX, SEO, and content, leading to a 103% YOY increase in goal conversions and 58% increase in pageviews
  • Implemented lead generations programs including search advertising, media, email marketing, direct mail, and trade events, resulting in a 22% YOY increase in leads
  • Supported global product launches for various medical devices and components.

Global Marketing Specialist

Avery Dennison Corp., Reflective Solutions Division
03.2014 - 04.2016
  • Executed global marketing communications strategy, including content, automation, website management, media, advertising, events, and PR
  • Collaborated with regional teams (Europe, South America, North America, Asia Pacific) to develop localized strategies aligned with global positioning
  • Managed CMS for reflectives.averdennison.com, leading SEO and UX improvements, resulting in 79% YOY increase in sessions and 85% increase in users
  • Oversaw marking automation, including content creation, scheduling, execution, lead scoring, and list management
  • Led re-development and re-launch of Salesforce.com CRM for the division, managing administration, training, and oversight
  • Established internal video production, reducing costs by 90% and increasing output of testimonials, case studies, and how-to-videos
  • Developed an online demo program for TrafficJet Print System, achieving a 26% sales conversion rate through live video conferences
  • Planned and coordinated global trade shows, including booth design, logistics, budget management, collateral, media advertising, and PR.

Marketing Specialist

Sodexo, Inc., Healthcare Division, University of Chicago Medicine/Nebraska Medical Center
08.2013 - 03.2014
  • Managed marketing communications and retail programs to drive YOY revenue and profit growth at University of Chicago Medicine and Nebraska Medical Center
  • Collaborated with national marketing to develop and test innovative programs and tactics for scaling across Healthcare Division account.

Area Marketing Coordinator

Sodexo, Inc., Wright State University / Indiana State University / Indiana Memorial Union
02.2013 - 08.2013
  • Oversaw strategic marketing planning for all units, managing a portfolio valued at $33M.

Marketing Manager

Sodexo, Inc., Wright State University Dining Services
05.2010 - 02.2013
  • Developed retail pricing strategies and crafted promotional initiatives to drive sales growth.

Education

MBA, Management & Administration -

Indiana University
Gary, IN

Managerial Marketing

Kent State University
Kent, OH

Skills

  • Marketing Strategy
  • Profitability Analysis
  • Market Segmentation
  • Marketing Research
  • Content Marketing
  • SEO / SEM
  • Video Production
  • Budget Management
  • Adobe Creative Cloud
  • Microsoft Office
  • Google Workspace
  • SPSS
  • Minitab
  • WordPress
  • Adobe AEM
  • Webflow
  • Act-On
  • Salesforce
  • Gong
  • Zapier
  • Trayio
  • Trustpage
  • Sprout Social
  • Google Analytics
  • Search Console
  • Sales training and leadership
  • Revenue Growth
  • Sales funnel management
  • Pipeline Development

Certification

Salesforce Certified Adinistrator (WI16), 4999803, [expired]

Personal Information

Title: Senior Marketing Professional

Volunteer Experience

  • Director of Analytics, Chicago American Marketing Association, Chicago, IL, 07/01/16, 07/01/17, Led a team of volunteers to generate insights for improving service to members and partners, Conducted a comprehensive analysis of event and data since 2010, guiding Board decision-making, Served on the Board of Directors for one year, Provided regular analytical reports and dashboards for social channels, email, website performance, events, and membership, Assisted the Board with research on organizational challenges and initiatives, Supported the transition to a new email marketing platform and the launch of Salesforce.com CRM
  • Director of Marketing, The International Association of Young Philanthropists (The YP), Chicago, IL, 08/01/15, 06/01/17, Designed and launched their website www.theyp.org on a very limited budget, including writing majority of their content, Developed social media channels and produced text and video content in support of their organization

References

Available Upon Request

Timeline

Director of Sales & Marketing Operations

Digital Onboarding
09.2022 - Current

Global Marketing Communications Manager

Avery Dennison Corp., Medical
04.2016 - 09.2022

Global Marketing Specialist

Avery Dennison Corp., Reflective Solutions Division
03.2014 - 04.2016

Marketing Specialist

Sodexo, Inc., Healthcare Division, University of Chicago Medicine/Nebraska Medical Center
08.2013 - 03.2014

Area Marketing Coordinator

Sodexo, Inc., Wright State University / Indiana State University / Indiana Memorial Union
02.2013 - 08.2013

Marketing Manager

Sodexo, Inc., Wright State University Dining Services
05.2010 - 02.2013

MBA, Management & Administration -

Indiana University

Managerial Marketing

Kent State University

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