Nicole Robinson
Webster,NY
Summary
Dedicated Digital Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
8
8
years of professional experience
Work History
Team Lead, Digital Sales Operations
IHM Media Inc
08.2023 - 03.2025
- Oversee strategy, execution, and campaign analysis for 51 iHeartMedia Local Markets
- Collaborate with stakeholders on data-driven optimizations to improve campaign performance
- Liaison between Digital Operations and Sales Leadership/Sales Teams
- Train new team members and host weekly coaching sessions
- Individually manage marketing campaigns for an enterprise-level agency
Digital Sales Engineer
iHeart Media INC
01.2020 - 08.2023
- Responsible for supporting Sales Representatives in 51 markets with digital media proposals and advertising campaign fulfillment
- Assist in the expansion and support of our advertiser base by helping develop innovative digital media campaigns, product & research presentations, and campaign optimization recaps that highlight the features of our digital products and their impact on the advertiser's campaign objectives
- Manage all aspects of post-sale campaign activation from the initiation of the project to the workflow of subsequent tasks that ensure on-time delivery of all media plan components
- Act as a liaison between local and national teams to collaborate on campaign strategy and digital asset implementation
- Promoted to Senior DSE.
Associate Account Executive
iHeart Media INC
04.2018 - 05.2019
- Collaborated, assisted and worked with Account Executives to generate new sales, maintain existing relationships and grow iHeartMedia brand and reputation
- Created effective marketing campaigns in cooperation with iHeartMedia resources
- Maintained client communication and ensured client satisfaction
Promotions Event Support - Team Leader
iHeart Media INC
04.2017 - 07.2018
- Assisted the promotions and marketing departments with daily activities that promoted the stations, clients and events
- Updated social media channels for each event, contest, promotion, etc
- Conducted on-site promotions, and managed clients and listeners
Education
Bachelor of Science - Media Management, Social Media Management, Advertising, Promotion
St. John Fisher College
Rochester, NY05.2018
Skills
- Microsoft Teams
- Outlook
- Excel
- Word
- PowerPoint
- Salesforce
- Employee training
- Performance monitoring
Timeline
Team Lead, Digital Sales Operations
IHM Media Inc
08.2023 - 03.2025
Digital Sales Engineer
iHeart Media INC
01.2020 - 08.2023
Associate Account Executive
iHeart Media INC
04.2018 - 05.2019
Promotions Event Support - Team Leader
iHeart Media INC
04.2017 - 07.2018
Bachelor of Science - Media Management, Social Media Management, Advertising, Promotion
St. John Fisher College
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