NICOLE SMITH
New York,NY
Summary
Seasoned Customer Marketing Manager with proven proficiency in leading effective marketing strategies to improve customer engagement and boost sales. Strengths lie in designing strategic plans, executing marketing campaigns, and utilizing data-driven insights for continuous business growth. Past work demonstrates fostering strong relationships with internal and external key stakeholders to achieve organizational goals and drive customer engagement strategies.
Overview
10
10
years of professional experience
Work History
Customer Marketing Manager
Salesforce
New York, New York
07.2019 - Current
- Partnered cross-functionally to align strategies and deliver messaging through PR, webinars, blogs, and customer-focused collateral.
- Managed customer case studies, references, and advocacy programs.
- Executed global event strategies, including creative briefs, speaking content, keynotes, customer films, and event coordination, driving higher engagement.
- Analyzed customer feedback and data to inform marketing strategies.
- Awards Received: Culture Champs team lead, CPQ & Billing Brand Ambassador Award, Customer Marketing MVP
Account Executive
Box
San Francisco, California
08.2016 - 06.2019
- Sold to Fortune 500 companies, showcasing key Box differentiators, conducting product demos, and guiding customers through the purchasing process.
- Led promotion and execution of Box-produced events, ensuring attendance from key accounts and maximizing engagement.
- Measured event success through feedback and data evaluation, monitored lead routing processes, and reported ROI to inform future strategies.
- Awards Received: OBR of the year, Grinder Award, and hit 1,875% of pipeline quota for the year
Inside Sales Representative
Oracle
Burlington, Massachusetts
05.2015 - 01.2016
- Built relationships with executives to understand business challenges and collaborated with sales on account strategy and demand generation.
- Created targeted marketing campaigns to increase pipeline, drive event attendance, and align messaging with industry needs and functionality.
- Awards Received: Early Achievers Recognition and Top Oracle Story Performer
Education
Bachelor of Science - Business Management and Communications
University of Nevada
Reno, Nevada05.2015
Skills
- Golf
- Travel
- Snowboarding
- Hiking
- Soccer
Timeline
Customer Marketing Manager
Salesforce
07.2019 - Current
Account Executive
Box
08.2016 - 06.2019
Inside Sales Representative
Oracle
05.2015 - 01.2016
Bachelor of Science - Business Management and Communications
University of Nevada
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