Nicole Tidwell
Coppell,Texas
Summary
Results-oriented leader with 25 years of expertise in strategic communications, marketing, and operations across healthcare, nonprofit, and public sectors. Proven ability to design and implement integrated programs and go-to-market campaigns that enhance global engagement and drive organizational growth. Experienced in grant writing, budget management, and aligning strategies with institutional objectives to achieve measurable results. Recognized for building impactful partnerships and scaling initiatives through analytical rigor and collaborative leadership.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Director of Communications -Contract, Remote
National Spine Health Foundation
Reston, VA
12.2024 - 07.2025
- Designed and led the execution of comprehensive communications strategies and multi-channel outreach to elevate NSHF’s brand presence and mission-driven messaging across diverse stakeholder groups, including patients, donors, and partners, maintaining alignment with organizational priorities.
- Authored compelling fundraising content and donor communications that brought in over $100K of support in six months.
- Directed grant proposal writing, resulting in two 30-day programmatic institutional philanthropic awards in the amount of $120K from Amgen and Radius Health.
- Fostered military and veteran health advocacy through the launch and leadership of NSHF’s Military and Veterans Task Force, targeting improved spinal health education and engagement within this community.
Sr. Program Manager, Accreditation Operations
American College of Emergency Physicians
Irving, TX
12.2011 - 09.2024
- Led all accreditation cross-functional growth strategies, lifecycle marketing, operations, day-to-day workflow, visualization, grant writing and deliverables, product launches, and program management driving consistent year-over-year growth.
- Expanded the Geriatric Accreditation program enrollment by 650% over three years to include 600+ emergency departments and launched two additional revenue generating accreditation programs.
- Secured and managed $2.5M in operational grants over seven years, meeting deliverables and supervising volunteers, advisory groups, and board liaisons.
- Oversaw a $1.25M divisional budget, ensuring fiscal responsibility and maximizing ROI.
- Founded an accreditation awards program to enhance long-term engagement and retention; implemented renewal campaigns that achieved a 90% renewal rate.
- Led team of five accreditation program managers served as a liaison to three program Board of Governors, two Review Committees, and three workgroups.
- Authored four published articles on accreditation; developed and executed integrated digital, print and event marketing strategies that elevated visibility and generated leads.
- Tracked, analyzed, and reported on key metrics, delivering insights and actionable recommendations to senior leadership and funders.
- Framed meeting materials for the Board of Governors and committees, created reports, and presented findings annually to philanthropic and Board member stakeholders.
- Organized four speaker programs and represented accreditation dept. at 10 annual meetings and exhibits.
- Accountable for implementing and evaluating ACEP’s accreditation customer journey and measuring effectiveness across tactics. Demonstrated leadership strength in quantifying the effectiveness of workflow delivery.
- Monitored a portfolio of initiatives, including care process evolution, hospital projects, and critical outcome metrics. Collaborated with leaders and stakeholders to interpret results and develop plans for improvement.
- Led the implementation of content rich marketing campaigns from ideation to execution. Developed and deployed a comprehensive digital, print, online and onsite marketing strategy to increase brand awareness, drive engagement, and secure leads.
- Created benchmarks and analyzed campaign results to determine testing roadmap. Supported older adult cohorts and funders on educational initiatives including Veteran’s Affairs, Health Association of New York State, Alzheimer’s Association and European Emergency Medicine Congress.
- Built strong relationships with project teams, creating trust, building pathways, and guiding decision-making.
- Collaborated with Public Relations team to develop press releases and highlight program milestones, resulting in more than three hundred annual media mentions.
Geriatric ED Accreditation Program Manager
American College of Emergency Physicians
Irving, Texas
03.2018 - 04.2021
- Established and launched the Geriatric Emergency Department Accreditation program, resulting in surpassing the goal with seventy-eight hospital enrollments in year one.
- Developed, implemented, and maintained efficient processes and procedures for managing applications, reviews, and approvals of the program, ensuring operational effectiveness.
- Initiated and directed marketing tactics to attract and enlist program participation, drive engagement, and enhance lifetime value; oversaw and ensured the development, maintenance, and availability of the portal for applicant and reviewer use.
- Provided fiscal oversight: budget development, revenue projections, and goals, and reporting.
- Collaborated with ACEP leaders to cultivate, manage, and strengthen organizational relationships that ensured the success of the program. Pursued partnerships and identified potential allies to advance marketing objectives for the healthcare certification model.
- Defined, built, and led physician reviewer groups, and managed the team of external nurse practitioners who served as application specialists, delivering a successful onboarding experience.
- Program Board Liaison bridged the gap between the board and the program team.
- Served as the expert program lead for the new accreditation program buildout.
- Supervised staff.
Product Sales and Marketing Manager
American College of Emergency Physicians
Irving, Texas
12.2011 - 03.2018
- Spearheaded creative, marketing, and sales for ACEP’s SaaS educational products, driving MQLs and new market expansion through digital campaigns, live events, and affinity partnerships.
- Grew year-over-year sales with segmented direct mail, email, and online campaigns, generating over $2 million in product revenue.
- Expanded business scope via new product development, cross-selling, and retention strategies.
- Established and managed the annual budget and P&L for educational products.
- Launched B2C marketing strategies, executed market-specific programs, and tracked ROI through campaign analysis and reporting.
- Built automated retention and bounce-back programs to strengthen long-term engagement.
- Contributed to the development of ACEP’s first app, PEER.
- Cultivated incentive programs with vendors, performance metrics, audits, and executive reporting.
Membership Manager
Global Semiconductor Alliance
Dallas, TX
07.2009 - 08.2011
- Responsible for the overall strategic plans for membership recruitment. Developed marketing tactics to acquire, engage, and retain members; executed global campaigns.
- Increased membership 25% in 2010 by developing proposals and creative segmented email/viral campaigns in addition to pitching benefits for corporate buy-in.
- Sharpened strategic programs for high-value members, working directly with C- Level Executives to foster awareness for their business through GSA’s tools and resources.
Account Supervisor
Numantra
Irving, TX
07.2008 - 03.2009
- Lead agency account service team with innovative strategy, unique ideation, and flawless client service. Played integral role in the management and development of accounts requiring branding and integrated marketing solutions. Instrumental in maintaining the client/agency relationship and possessed deep understanding of client’s business.
- Delivered advertising strategies for Carter BloodCare that drove awareness and engagement, contributing to more than two hundred million blood donations.
Marketing Manager
Cool Cuts 4 Kids
Euless, TX
03.2007 - 07.2008
- Executed marketing strategy for 68 salon locations across nine states, leading brand development, campaign planning, and customer acquisition initiatives to drive traffic and elevate visibility with measurable ROI. Oversaw a $700K advertising budget, managed agency relationships, directed a small marketing team, and coordinated national brand partnerships.
- Optimized the loyalty program to reduce costs by $20K annually and applied SEO/SEM best practices to significantly boost web traffic.
Senior Account Executive
Hondo Group/McCormick Company
Fort Worth, TX
11.2005 - 02.2007
- Lead day to-day marketing and public relations activities that provided growth potential and consumer awareness for a broad range of clienteles, Kraft Energy (Germany), Museum Place and The Southwestern Exposition and Livestock Show. Built strategies that lead to the development of branding campaigns, marketing plans, and programs.
Marketing Communications Manager
MultiView Corp.
Las Colinas, TX
02.2004 - 10.2005
- Created and implemented communications deliverables to generate awareness in niche markets-automotive, marine, and lodging. Oversaw publishing content and packaging. Wrote copy for website, press releases, collateral, and direct mail pieces.
Marketing Manager
EFG Companies
Las Colinas, TX
11.2000 - 10.2003
- Developed and executed marketing B2B strategies. Drove marketing activities for automotive segments. Oversaw $750,000 budget. Managed external advertising agency assisting with development of print deliverables. Negotiated media agreements.
Advertising Contractor
Milici Valenti Advertising
Honolulu, HI
01.2000 - 10.2000
- Crafted and executed loyalty program assets for the Sheraton Luxury Collection, Hawaii. Performed client presentations and served as an account liaison.
Project Manager
Temerlin McClain
Las Colinas, TX
05.1998 - 01.2000
- Planned and managed direct marketing projects for the American Airlines account, overseeing production schedules, traffic systems, workflow, quality control, purchase orders, and cross-department coordination to ensure accurate deliverables.
Education
Bachelor of Arts and Science - Interdisciplinary Studies
University of Texas At Dallas
Richardson, TX01.1998
Project Management Professional (PMP) -
Project Management Institute
01.2020
HubSpot Digital Marketer Certification -
01.2025
GA4 Certification -
01.2025
Microsoft Dynamics CRM -
01.2013
Skills
- Advanced MS Office proficiency
- Project management tools
- Strategic planning
- Program evaluation
- Team leadership
- Stakeholder communication
- Marketing and branding
- Relationship management
- Revenue growth strategies
- Operational efficiency
- Budget management
- Sponsorship development
- Problem solving
- Event planning and execution
Certification
- HubSpot Digital Marketer Certification, 2025
- GA4 Certification, 2025
- Project Management Professional (PMP), 2020
- Microsoft Dynamics CRM, 2013
https://www.linkedin.com/in/nicoletidwell/
Technology Proficiency
- Advanced MS Office Skills
- Atlassian Jira
- Asana
- Monday.com
Accomplishments
Silver Birch, 2023, Geriatric Emergency Department: Contributions to the movement.
Timeline
Director of Communications -Contract, Remote
National Spine Health Foundation
12.2024 - 07.2025
Geriatric ED Accreditation Program Manager
American College of Emergency Physicians
03.2018 - 04.2021
Product Sales and Marketing Manager
American College of Emergency Physicians
12.2011 - 03.2018
Sr. Program Manager, Accreditation Operations
American College of Emergency Physicians
12.2011 - 09.2024
Membership Manager
Global Semiconductor Alliance
07.2009 - 08.2011
Account Supervisor
Numantra
07.2008 - 03.2009
Marketing Manager
Cool Cuts 4 Kids
03.2007 - 07.2008
Senior Account Executive
Hondo Group/McCormick Company
11.2005 - 02.2007
Marketing Communications Manager
MultiView Corp.
02.2004 - 10.2005
Marketing Manager
EFG Companies
11.2000 - 10.2003
Advertising Contractor
Milici Valenti Advertising
01.2000 - 10.2000
Project Manager
Temerlin McClain
05.1998 - 01.2000
Bachelor of Arts and Science - Interdisciplinary Studies
University of Texas At Dallas
Project Management Professional (PMP) -
Project Management Institute