Nicole Vasquez

Rapid City,SD

Summary

Dedicated product professional consistently seeking to increase user engagement and understand the "why" behind user routine. Skilled in identifying opportunity, passionate about validating opinions with data, and thrives in ambiguity.

Overview

years of professional experience

Work History

Associate Product Manager

Business Insider

05.2022 - Current

Oversaw first-level product support for Engagement and Optimization product lines responsible for front-end user experience, site performance, SEO, and ad technology
Led end-to-end product and feature development, steering projects from ideation to successful release via requirement gathering, facilitating stakeholder feedback, assessing technical feasibility, overseeing development, and issuing company-wide communication
Conducted user research to drive product enhancements, resulting in improved user satisfaction and increased adoption rates.

Web Operations Manager

Carnegie

08.2020 - 04.2022

Led Carnegie's Web Development team, collaborating with senior management to drive revenue growth and shape long-term organizational strategy
Served as the scrum master, leading all sprint ceremonies for Strategy, Creative, and Development teams, fostering effective collaboration and timely project delivery
Assessed divisional financials, tracked revenue, and identified opportunities to optimize profitability across all web projects
Analyzed industry trends and made strategic recommendations to enhance Carnegie's product offerings, resulting in increased market competitiveness
Successfully drafted and negotiated contracts between Carnegie and prospective clients, driving over $1.5 million in sales revenue.

Education

Bachelor of Arts - Political Science

Rutgers University

05.2020

Skills

Product Development and Roadmapping
Stakeholder Management
A/B Testing and Experimentation
Data Analysis
User Testing

Competitor Analysis
Agile and Scrum
Google Analytics
Looker
JIRA & Agile Software

Select Project Experience

Provided integral support for the transformative redesign of the Business Insider homepage, elevating user engagement and visual appeal.
Doubled the click-through rate of Business Insider's organic recirculation module, generating a twofold increase in traffic and ad revenue.
Spearheaded the removal of jQuery within Business Insider's front-end codebase, optimizing code for superior performance and achieving a 3045-line reduction.
Orchestrated Business Insider's seamless transition from Universal Analytics to Google Analytics 4.
Optimized the layout of Business Insider's standard post page, reaching over 4 million users daily and resulting in a sustained increase in user scroll depth and improvements to ad viewability.

community service

Key Spouse, 34th Bomb Squadron, US Air Force

Proactively supported military families within the 34th Bomb Squadron community by serving as a dedicated Key Spouse, offering essential support, resources, and a strong sense of community.

Timeline