Nicole E. Ruffner
Senior Email Marketing Specialist
Pittsburgh,PA
Summary
Industrious Marketing Specialist offering 5 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies within email, social and digital campaigns. Knowlegible in Email, Social, SMS, Push Notifications, and Direct Mail lifecycle marketing channels.
Overview
4
4
years of professional experience
Work History
Senior Email Marketing Specialist
GNC
Pittsburgh, PA
07.2023 - Current
- Tracked key performance indicators to measure success of campaigns.
- Created customized marketing materials to increase product awareness.
- Utilized specialized software to capture and process data.
- Collaborate with cross-functional teams, including planning, content creation, digital marketing and merchants to strategize and align all digital marketing efforts.
- Manage and maintain digital channels including social, ecommerce and email calendars in alignment with marketing and revenue goals.
Email Marketing Specialist
GNC
Pittsburgh, PA
05.2021 - 07.2023
- Produce and execute all email campaigns, including concepting/strategy planning, build, QA, and scheduling.
- Owned journey creation and deployment to optimize Store Opening email process.
- Optimize email campaigns for maximum performance, including A/B, subject line, content and calls to action to improve all relevant KPIs.
- Devised innovation strategies for the Store Opening and Canada digital channels leading to improved performance and outcomes.
- Implemented new strategies for email and store opening processes enhancing collaboration and communication.
Marketing Director
Duckstein Restoration
Pittsburgh, PA
10.2020 - 05.2021
- Establish social media accounts, create/post content, raise internal engagement on social accounts
- Drove marketing initiatives to increase product visibility
- Managed and motivated teams to achieve results
- Create and analyze customer email journeys
Communications Engagement Assistant
CIENA
Hanover, MD
05.2019 - 08.2019
- Acting as coordinator and main point contact for live webinars
- Edited and illustrated a company newsletter
- Editing and updating content for online content
- Collected and analyzed data from various surveys
Education
Bachelor of Arts - Corporate Communications
PENNSYLVANIA STATE UNIVERSITY
Skills
Critical Thinking
Timeline
Senior Email Marketing Specialist
GNC
07.2023 - Current
Email Marketing Specialist
GNC
05.2021 - 07.2023
Marketing Director
Duckstein Restoration
10.2020 - 05.2021
Communications Engagement Assistant
CIENA
05.2019 - 08.2019
Bachelor of Arts - Corporate Communications
PENNSYLVANIA STATE UNIVERSITY