Nicole Taylor Garcia
Summary
Creative digital content manager specializing in visual storytelling and social media strategy. Enhance brand identity and audience engagement through compelling visual media. Experienced in project coordination and brand development, with a focus on managing digital assets and producing impactful content that drives engagement and supports marketing initiatives.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Creative Services Graduate Assistant
Georgia State Athletics
Atlanta, Georgia
06.2026 - Current
- Produced high-quality visual media, including action photography and videography, for Georgia State athletics.
- Organized and managed the athletic department's media library, ensuring a structured system for stakeholders.
- Supported coaching staffs by updating a shared digital drive with essential recruitment assets.
- Developed innovative project concepts to enhance Georgia State athletics' brand identity across digital platforms.
- Managed media coverage at athletic facilities, adhering to collegiate rules under tight deadlines.
- Operated DSLR/mirrorless camera systems and Adobe Creative Cloud software efficiently.
Student Sports Photographer
Mercer University Athletics
Macon, Georgia
08.2022 - 05.2026
- Captured high-quality photography for 18 intercollegiate teams, enhancing visual storytelling for football, basketball, baseball, and soccer practices and games.
- Produced photography assets for mercerbears.com, social media channels, and stadium video boards, increasing engagement with Mercer Athletics content.
- Collaborated with communications and fan experience teams to implement strategic digital content plans for promoting Mercer Athletics.
- Assisted in planning and executing professional studio sessions and contributed to marketing strategies that effectively supported player recruitment efforts.
- Monitored industry best practices and creative trends to maintain modern and engaging branded photo content.
Social Media Manager
Barks N Brews
Macon, Georgia
08.2024 - 05.2025
- Managed and scheduled cross-platform content for Facebook and Instagram, enhancing audience engagement.
- Tracked Meta Business Suite metrics to create strategic posting calendars for optimized outreach.
- Spearheaded content collection by recruiting and directing volunteers for photos, videos, and testimonials.
- Directed promotional campaigns for seasonal events and mixers, overseeing graphic design and live social media coverage.
Admissions Marketing Intern
Mercer University
Macon, Georgia
08.2024 - 05.2025
- Developed creative post ideas that increased prospective student engagement.
- Analyzed social media performance metrics to refine engagement strategies.
- Monitored social media conversations to engage audience and cultivate community.
- Researched campus life events to enhance marketing coverage and outreach.
- Provided photography support for enrollment management, including student and alumni photoshoots.
Digital Photographer Preceptor
Mercer University
Macon, Georgia
01.2026 - 05.2026
- Supported instruction on DSLR and mirrorless photography systems, focusing on manual operation and color management to enhance student proficiency.
- Guided students in organizing workflows and mastering digital post-production techniques to improve project outcomes.
- Led critiques on digital film and hybrid photographic methods, fostering student visual literacy and critical analysis skills.
3D Design Preceptor
Mercer University
Macon, GA
08.2024 - 12.2024
- Managed technical media and fabrication techniques for studio projects, promoting safe equipment usage and enhancing student understanding.
- Facilitated introductory coursework on spatial composition, form, and materiality in three-dimensional design, fostering foundational skills in students.
- Conducted formal critiques to improve classroom instruction and offered tailored mentorship to students, supporting their artistic development.
Education
Bachelor of Arts - Graphic Design
Mercer University
Macon, GA05-2026
Skills
- Digital Content Management
- Social Media Strategy
- Visual Storytelling
- Photo Editing
- Adobe Creative Cloud
- Brand Development
Certification
- Google Ads
- Google Data Analytics
- Social Media Marketing - HubSpot Academy
- Digital Advertising - HubSpot Academy
- Content Marketing - HubSpot Academy
- Inbound Marketing - HubSpot Academy
Timeline
Creative Services Graduate Assistant
Georgia State Athletics
06.2026 - Current
Digital Photographer Preceptor
Mercer University
01.2026 - 05.2026
Social Media Manager
Barks N Brews
08.2024 - 05.2025
Admissions Marketing Intern
Mercer University
08.2024 - 05.2025
3D Design Preceptor
Mercer University
08.2024 - 12.2024
Student Sports Photographer
Mercer University Athletics
08.2022 - 05.2026
Bachelor of Arts - Graphic Design
Mercer University