NIGELLA MCCONNELL
Macon,GA
Summary
Dynamic entry-level writer, recently graduated in May 2025, with a solid foundation in marketing and diverse writing expertise across various genres, including research and technical writing. Proven ability to enhance team communication and organization, contributing to effective project execution and brand visibility. Eager to leverage strong writing skills and marketing knowledge to create compelling content that resonates with target audiences. Committed to continuous learning and professional growth in the ever-evolving landscape of content creation.
Overview
3
3
years of professional experience
Work History
Branding Associate
Blue Scorpion Reputation Management
11.2024 - Current
- Led the Website Development team for the City of South Fulton, Georgia tourist rebranding project.
- Enhanced team productivity by streamlining communication and implementing efficient project management tools.
- Optimized departmental processes with the implementation of innovative strategies, resulting in improved efficiency and reduced costs.
- Streamlined project workflows for enhanced efficiency, adopting agile methodologies.
- Managed about 30 tasks a week to ensure customer satisfaction and engagement.
Blog Writer
At the Movies Online
05.2024 - 08.2024
- Wrote 5 articles with engaging film and media content that successfully captured reader interest and encouraged further exploration of products or services offered.
- Communicated with a greater audience with an opportunity for feedback and to create discussion of various related topics.
Breaking News Intern
Macon Telegraph
05.2023 - 08.2023
- Published a total of 4 relevant stories with respective team at the Macon Telegraph, a print newspaper owned by McClatchy Publishing Company.
- Evaluated research to create and advance relevant topics to publish for a wider audience in the Bibb County area.
- Optimized story selection by attending weekly editorial meetings and contributing input on potential topics of interest for viewership demographics.
Education
Bachelor of Arts - English, Minor in Writing
Spelman College
Atlanta05.2025
Skills
- User-focused writing
- Time management
- Complex Problem-solving
- Task prioritization
- Computer skills
- Attention to detail
- Customer service
- Decision-making
- MS office
- Leadership qualities
- Data entry
- Oral communication
Accomplishments
- Developed an interactive website for City of South Fulton, GA that resulted in an increase in traffic by 16% in just 6 of weeks of launch.
- Collaborated with team of six in the development of The Macon Telegraph in 2023.
- Trained two new interns on projects, reduced onboarding time by 10%.
LEADERSHIP & FELLOWSHIPS
GWIKS Undergraduate Research Fellows Program- Remote
- Advanced as a researcher by writing about Korean-related topic and submitting a 15 page research paper with the assistance of respected scholars and experts at the George Washington Institute of Korean Studies.
- Collaborated with fellows by communicating goals while identifying possible biases and research strengths for the program using analytical skills.
Short Film Screenwriter 2025
- Crafted and revised the original script for a student short film.
- Communicated with the director on goals for the script and how to translate them on screen
- Link to short film: https://instagram.com/reel/DJhPHrupzSD/?igshid=M3Q2Qe9sMW81aDRt
Timeline
Branding Associate
Blue Scorpion Reputation Management
11.2024 - Current
Blog Writer
At the Movies Online
05.2024 - 08.2024
Breaking News Intern
Macon Telegraph
05.2023 - 08.2023
Bachelor of Arts - English, Minor in Writing
Spelman College