Nika Spradling
Fenton,MO
Summary
Results-driven leader with over 8 years of experience in building and scaling high-output communities. Develops people through effective coaching and systems that transform participants into brand advocates. Committed to discipline and leading by example, aligned with the mission of fostering personal and professional growth.
Overview
8
8
years of professional experience
Work History
Community Program Manager
Block, Inc. - formerly Square
St. Louis, MO
06.2021 - 03.2026
- Direct Advocacy Coaching: Served as a primary contact for a massive portfolio of online community members (~75,000 members); and helped coach our super users (150 users) on authentic brand voice and value-driven storytelling to ensure community engagement (up 60% YOY) and ROI for the company.
- Data-Backed Strategy: Transitioned reporting from 'feelings' to 'facts' by building performance dashboards. Used these metrics to identify underperforming partners and provide immediate, corrective coaching to get them back on track.
- The 'Success Playbook': Co-authored and launched the Square Community Participation Guide. This was a scalable, self-serve system that empowered 100+ internal partners to engage with our community members independently, reducing operational overhead while increasing total output.
- Established 'Feedback Hub' connecting product teams with top-tier users, fostering ownership and brand loyalty that enhanced long-term retention.
- Relaunched 'Members of the Month' program, shifting focus from 'participation' to 'performance' to drive higher retention and consistent daily activity.
- Conducted video and phone sessions to educate community members on new products and collect their feedback.
Customer Success
Block, Inc.
02.2018 - 06.2021
- Managed high-volume customer interactions, resolving complex inquiries efficiently while improving retention, satisfaction, and product engagement across digital payment solutions.
Education
Bachelor's Degree - Sports Management, Physical Education Major; Business Administration Minor
Benedictine College
Atchison, KSSkills
- Program development
- Engagement and retention
- Performance metrics
- Data analysis
- Cross-functional collaboration
- Performance coaching
- Disciplined communication
Personal Alignment
- St. Louis Native: Reside in Fenton, MO; committed to in-office collaboration.
- Discipline-First Lifestyle: I am a firm believer in health, wellness, and personal accountability; and an avid 1st Phorm supplement user. Also a firm believer that Magical Charms should be a year-round flavor.
- Coach's Mindset: My background in Sports Management and coaching isn't just a degree-it's how I approach every professional challenge. I believe in winning as a team.
Timeline
Community Program Manager
Block, Inc. - formerly Square
06.2021 - 03.2026
Customer Success
Block, Inc.
02.2018 - 06.2021
Bachelor's Degree - Sports Management, Physical Education Major; Business Administration Minor
Benedictine College