Nikki Lesich

• Facilitated live coverage of special events, promotions, and sports matches.
• Interviewed local and international celebrities to raise brand profile and build listener engagement.
• Selected and created audio cuts and pre-produced audio programs for more fluid broadcasting.
• Recorded and edited high-quality interviews and audio clips for broadcast.
• Devised marketing and promotional campaigns to increase ratings and listener base.
• Announced ads, song switches and breaking news segments for radio broadcasts.
• Produced creative radio segments focused on music, current events and lifestyle topics.
• Crafted original scripts for commercial and promotional spots, advertising radio station sponsors.
• Attended promotional events to create station awareness and build listener reach.
• Hosted music, news and entertainment segments for well-rounded radio shows.
• Made promotional appearances at public events.
• Conferred with advertising partners to develop and deploy effective promotional strategies.
• Interviewed show guests and moderated discussions.
• Operated studio equipment and produced show advertisements.
• Presented weather, news and commercials to listeners.
• Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings, and other items of interest.

• Oversaw development of as many as 35 news stories each week.
• Wrote and delivered 7-12 daily pieces in deadline-driven environment.
• Researched and analyzed newsworthy events, trends and issues.
• Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
• Anchored popular broadcast program with good ratings and audience engagement.
• Reported from field locations and wrote stories under tight deadlines.
• Attended press conferences and other media events to gather relevant information and quotes for stories.

• Wrote and published articles for The Dalles Chronicle
• Maintained up-to-date knowledge of current events and industry trends.
• Collaborated with editors and other journalists to create compelling content.
• Edited and proofread articles to achieve peak accuracy and quality.

• Participated in editorial meetings to discuss story ideas and content.
• Wrote as Guest Editorial

• Worked well in a team setting, providing support and guidance.
• Managed time efficiently in order to complete all tasks within deadlines.
• Developed and maintained courteous and effective working relationships.
• Self-motivated, with a strong sense of personal responsibility.
• Invited to many public events as guest speaker for nonprofit organizations, businesses, Chamber of Commerce and Tribal events.
• Worked closely with Urban Renewal, Economic Development, Community Development LUDO cases and Historical Preservation Committee
• Built strong relationships with both elected Council and City Management and Staff

• Worked closely with public and remained courteous and calm while defusing tense situations.
• Verified information on permits and contracts for projects to assess compliance with legal and code requirements.
• Managed quality programs to reduce overdue compliance activities.
• Spearheaded safe and efficient handling and disposal of environmental waste.
• Worked flexible hours; night, weekend, and holiday shifts.
• Coordinated property abatements with agencies: ODOT, UPRR, DEQ, OSHA, Wasco County, Parks.
• Presented cases before City Council and Court
• Work with local recycling to reduce landfill debris

I was the assistant to the Director of The Dalles Chamber of Commerce. Job duties included managing personnel, creating budgets and board packets for the Chamber Board, creating fundraising events (including membership drives).

During my time working for the Chamber I lead a team to create the Northwest Cherry Festival for the community. This was a year-long planning committee. The annual Northwest Cherry Festival is ongoing and strong as of this day.

Many smaller events and fundraisers fell under my responsibility as well.

Our family invested in a small retail gift shop in downtown The Dalles. I employed 4-7 employees, created the marketing plan for the business and all aspects of responsible ownership.

The increase in gross sales was increased by 72% from the year we initially purchased the business.