Nikki Little-Haunschild

Led enterprise-wide compliance aligned to Media Rating Council standards, strengthening independently auditable measurement governance and protecting ~$10B+ in advertiser revenue.

• Influenced executive strategy on compliance oversight and workflow optimization through data‑driven insights and cross‑functional partnership, strengthening audit defensibility and reinforcing revenue measurement integrity.
• Built customized internal tooling and automation in partnership with Product and Engineering, creating a centralized system of record for over 130 MRC aligned controls and strengthening audit transparency across measurement teams.
• Delivered standardized operating mechanisms around that system — including automated audit tracking, consistent evidence management and record keeping, reducing turnaround time by 30%, accelerating accreditation readiness, and boosting stakeholder confidence.

Owned TikTok’s global compliance programs within Monetization Integrity, managing regulatory risk, protecting monetization, and partnering with Product, Policy, and Legal leaders to reduce advertiser friction at scale.

• Influenced cross-functional programs to address ad policy violations within the context of the Digital Services Act (DSA), framing high-impact compliance trade-offs and enabling leadership to prioritize regulatory risk, user and advertiser trust, revenue integrity, and operational efficiency.
• Built streamlined advertiser communications by auditing and rewriting 75 rejection notices across 40+ languages, and partnered with Product to design feedback loops and moderation workflows, piloting solutions that standardized enforcement and minimized operational risk globally.
• Delivered a 20% increase in customer satisfaction while reducing appeals and rework, streamlining enforcement processes, and ensuring consistent, revenue-safe execution worldwide.

Served as Chief of Staff and strategic operating partner to the Global Lead of Monetization Integrity Policy, driving executive prioritization, decision framing, and cross-functional alignment to deliver scalable advertising policies that balance user protection, advertiser trust, and business objectives.

• Influenced executive decision-making by prioritizing initiatives, framing complex choices, and aligning cross-functional stakeholders, enabling leadership to focus on the highest-impact business and compliance objectives globally.
• Built and scaled a global Program Management organization across APAC, EMEA, and AMS, establishing governance, operating cadence, and business rhythm, with execution aligned to OKRs and QBRs. Managed and developed a global team of Program Managers, standardizing priorities and delivery to support consistent execution and change adoption at scale.
• Delivered data-driven compliance and policy programs by analyzing enforcement analytics and policy feedback, and partnering with Product, Enablement, and Engineering to design dashboards and workflows that enabled leadership to monitor risk, track compliance metrics, and strengthen governance across regions

Owned ad policy and monetization programs, managing cross-functional alignment across Product, Legal, PR, and Government Relations, while scaling content moderation operations to support safe, trusted ad monetization during rapid platform expansion—including an 87% increase in users and significant growth in North American ad revenue.

• Influenced cross-functional stakeholders on policy decisions, escalations, and launches, framing high-impact trade-offs and enabling leadership to focus on risks affecting advertiser trust, platform safety, and revenue integrity during rapid growth.
• Built North America’s first 60-person content moderation team from the ground up, designing hiring plans, workflows, and training programs to operationalize ad policies, improve decision-making accuracy, and ensure consistent, revenue-safe enforcement across a rapidly scaling user base.
• Delivered an audit and revision of advertising policies across 21+ categories (e.g., misinformation, adult content, teen safety), translating from Mandarin and implementing clearer guidelines that reduced internal escalations by 10%, enhanced global operational consistency, and safeguarded revenue-sensitive operations during accelerated monetization.

Owned North American enterprise systems and business risk programs, driving CFO-level decision-making, governance, and operational efficiency across 100+ internal tooling contracts

• Influenced leadership to audit North American software spend and guide budgeting decisions across 100+ internal tools, evaluating utilization, business integrity, and revenue impact, while advocating AI-driven insights to analyze regional spend patterns.
• Built North American enterprise tooling initiatives, including implementing AI-based spend optimization and leading the Salesforce CRM migration from NetSuite, designing workflows and adoption plans to ensure accurate sales data, operational consistency, and improved revenue tracking across the region.
• Delivered $300,000 in annual software and systems cost savings through vendor consolidation, contract renegotiation, and elimination of redundant tools, while ensuring regulatory compliance including COPPA, CCPA, GDPR, and FTC standards.

Owned North American advertising operations for display, video, and native campaigns, managing execution quality, team performance, and adherence to industry and platform standards.

• Influenced campaign strategy and team priorities by aligning advertising operations with regional business goals, ensuring efficient execution and compliance across all campaigns.
• Built 3-person advertising operations team from the ground up, managing headcount planning, recruiting, and onboarding, while redesigning workflows, automating processes, and standardizing documentation to improve productivity by 15% and scale operational capacity.
• Delivered 90% compliance with industry standards and regulations (IAB, FTC, data privacy, and platform policies), strengthening brand safety, eliminating escalations, and ensuring reliable, revenue-safe campaign execution.