NIKKI VACHON
Gadsden,AL
Summary
Results-driven Sales Leader with over 10 years of experience in revenue growth and distributor relationship management across diverse channels. Expertise in strategic planning and team leadership, fostering high-performance cultures that surpass targets. Proficient in talent development, market analysis, and executing impactful sales initiatives that enhance brand visibility.
Overview
2027
2027
years of professional experience
Work History
Field Sales Representative
Monster Energy
Birmingham, AL
2023 - Current
- Manages 3 Alabama distribution centers, strengthening distributor partnerships and ensuring market integrity.
- Drive sales growth by educating, motivating, and supporting distributor reps to expand distribution and increase volume.
- Lead training sessions on product knowledge, sales strategy, and promotional execution.
- Collaborate with bottler partners to optimize brand flow, merchandising standards, and profitable growth targets.
- Certified Salesforce Trainer, responsible for teaching system navigation, reporting, and workflow processes.
- Trained new‑hire FSRs and FERs, ensuring they were fully prepared on sales strategy, route execution, and brand standards.
- Planned and executed multiple team blitzes and crew drives to rapidly increase distribution, visibility, and volume.
- Created incentive programs for bottler sales teams to drive volume growth and improve execution across all territories.
Field Brand Manager
B&B Bartending/Ampro Promotions
Birmingham, AL
01.2016 - 01.2023
- Planned and executed high-impact events, driving customer and retailer engagement.
- Educated consumers, retailers, and distributors on brand offerings, enhancing product understanding.
- Analyzed customer preferences and campaign metrics to refine marketing strategies.
- Built vendor relationships and collaborated with sales/marketing teams to develop innovative promotional concepts.
- Managed event teams and coordinated full event setup to ensure smooth execution and brand consistency.
Area Sales Manager
Nutrabolt/C4 Energy
Alabama & Mississippi
01.2022 - 2022
- Led internal sales teams and distributor partners across AL and MS as primary liaison.
- Developed and executed sales programs, overseeing pricing, promotions, and billing for all distributors.
- Conducted business reviews to adjust goals and improve performance.
- Collaborated with field marketing and national accounts to expand product presence and drive consumer engagement.
- Managed field team operations and performance across multiple markets.
- Handled forecasting responsibilities to support inventory planning and sales strategy.
- Held regular meetings with the VP and marketing team to align on national initiatives and market execution.
Territory Sales Manager
United Johnson Brothers of Alabama
Birmingham, AL
01.2020 - 01.2022
- Cultivated customer and distributor relationships, driving sales and profit objectives.
- Executed daily routes, secured new business, and increased market share.
- Executed daily routes and secured new business, contributing to market share growth.
- Managed merchandising teams and coordinated route planning to ensure efficient coverage and execution.
- Coordinated merchandising teams and route planning to enhance coverage and execution.
Territory Sales Manager
SAS Retail Services
01.2016 - 01.2020
- Drove distribution and brand recognition for Mars/Wrigley, PepsiCo, Smuckers, and other major brands.
- Managed retail, wholesale, and chain accounts to expand distribution and achieve top‑tier sales performance.
- Executed national and local marketing initiatives to boost visibility and consumer engagement.
Sales Supervisor
Ollie's Bargain Outlet
Gadsden, AL
01.2013 - 01.2016
- Maintained merchandising standards and executed price changes.
- Trained new associates and supported daily inventory operations.
Education
Advanced Degree -
Glencoe High School
GadsdenGadsden State Community College
GadsdenSkills
- Strategic Sales Planning & Execution
- Distributor & Retail Relationship Management
- Event Activation & Brand Promotion
- Promotional Strategy
- Inventory management
- Budget management
- Microsoft Office Suite
- Strong Communication & Time Management
- Sales Forecasting
Timeline
Area Sales Manager
Nutrabolt/C4 Energy
01.2022 - 2022
Territory Sales Manager
United Johnson Brothers of Alabama
01.2020 - 01.2022
Field Brand Manager
B&B Bartending/Ampro Promotions
01.2016 - 01.2023
Territory Sales Manager
SAS Retail Services
01.2016 - 01.2020
Sales Supervisor
Ollie's Bargain Outlet
01.2013 - 01.2016
Field Sales Representative
Monster Energy
2023 - Current
Advanced Degree -
Glencoe High School
Gadsden State Community College