Nikole Adams
Coric Equipment
Brecksville,OH
14
years of professional experience
Results-driven Sales & Business Development Leader with expertise in revenue growth, team development, and CRM process optimization. Demonstrated success in building high-performing teams and implementing effective sales strategies, consistently surpassing revenue targets and achieving recognition as the top New Home Sales Consultant nationwide.
Work History
Business Development Analyst
10 Months- Lead and manage the Business Development Representative (BDR) team, providing hiring, onboarding, coaching, performance management, and one-on-one development.
- Design and implement a standardized BDR onboarding and training program, including CRM training, prospecting methodology, call strategies, and performance benchmarks.
- Develop company-wide sales processes and standard operating procedures (SOPs) to improve consistency, accountability, and pipeline management.
- Lead the redesign and implementation planning of Microsoft Dynamics 365 CRM, defining sales workflows, opportunity stages, automations, dashboards, and reporting requirements.
- Created executive dashboards and KPI reports to measure lead generation, meetings, opportunities, pipeline growth, conversion rates, and ROI.
- Partner with executive leadership to develop sales strategies, business development initiatives, and revenue growth plans.
- Collaborate with Marketing to design targeted outbound campaigns, define messaging, and improve lead quality and campaign effectiveness.
- Developed prospecting strategies leveraging CRM data, ERP history, Zoom Info, market research, and geographic targeting to identify high-value business opportunities.
- Designed and implemented lead qualification and BDR-to-Sales handoff processes to enhance pipeline visibility and accountability.
- Drive continuous improvement initiatives by evaluating workflows, implementing automation opportunities, and reducing manual processes.
- Coordinate cross-functional initiatives between Sales, Marketing, Service, and Leadership to improve operational efficiency and customer acquisition.
- Develop executive-level reporting to measure marketing effectiveness, BDR productivity, sales pipeline health, and business development ROI.
Business Development Representative
3 Years 1 Month- Generated qualified sales opportunities through strategic outbound prospecting, research, and relationship building with key decision-makers across assigned territories.
- Conducted market research using CRM, ERP data, ZoomInfo, LinkedIn, and other prospecting tools to identify target accounts and sales opportunities.
- Qualified prospects by assessing operational needs, current equipment, service providers, fleet size, and future business opportunities.
- Scheduled qualified meetings for outside sales representatives, providing detailed customer insights and pre-call research to improve meeting effectiveness.
- Managed and maintained an active sales pipeline within SugarCRM by accurately documenting calls, customer interactions, meeting outcomes, and follow-up activities.
- Collaborated with Sales, Marketing, Service, and Parts departments to support lead generation campaigns and improve customer engagement.
- Built relationships with decision-makers and influencers by utilizing a consultative approach focused on understanding business operations and identifying long-term partnership opportunities.
- Executed outbound calling campaigns while consistently meeting activity, meeting, and pipeline generation goals.
- Researched existing customer history, equipment ownership, and service records to identify cross-selling and new business opportunities.
- Coordinated meeting schedules, follow-up communications, and territory planning to maximize sales representative efficiency.
- Maintained accurate CRM data, ensuring lead quality, activity tracking, and pipeline visibility for management reporting.
- Supported sales growth by identifying opportunities for equipment, rentals, parts, service, and warehouse solutions.
New Home Sales Consultant
4 Years 11 Months- Ranked the #1 New Home Sales Consultant nationwide in 2021 across more than 40 markets by consistently exceeding sales and customer satisfaction goals.
- Managed complete sales lifecycle from initial prospecting and lead generation to contract execution, financing, closing, and post-closing care, ensuring a smooth transition for buyers.
- Conducted consultative sales meetings to identify customer needs, recommend floorplans, homesites, and structural options, and create personalized home-buying solutions.
- Guided buyers through architectural selections, interior design appointments, pricing strategies, financing coordination, and construction milestones.
- Cultivated strong relationships with Realtors, lenders, vendors, construction managers, design consultants, and title companies, enhancing customer experience and collaboration.
- Negotiated contracts, managed pricing strategies, and educated customers on financing, HOA requirements, taxes, insurance, warranties, and closing procedures.
- Led construction walkthroughs, blue tape inspections, and final orientations while proactively communicating project updates throughout the build.
- Utilized CRM to oversee high-volume sales pipeline, forecast opportunities, document customer interactions, and ensure consistent follow-up throughout buying journey.
- Developed expertise in market trends, competitive analysis, community development, and strategic pricing to maximize sales performance.
Interior Designer, Sales and Marketing Specialist
9 Months- Planned and executed targeted marketing campaigns that enhanced visibility of residential communities and new developments.
- Designed and managed promotional materials including signage, banners, brochures, community marketing packages, and presentation materials.
- Coordinated community events and presentations to increase brand awareness and generate qualified buyer traffic.
- Collaborated with leadership to develop marketing strategies supporting new home sales initiatives.
- Assisted with digital and traditional marketing efforts to strengthen community visibility.
- Generated and qualified new business through prospecting, referrals, and customer engagement.
- Conducted model home tours and property showings while educating buyers on community features and available homesites.
- Built strong customer relationships throughout the purchasing process, resulting in increased sales opportunities.
- Assisted buyers with pricing, product selections, financing discussions, and contract preparation.
- Worked closely with construction and design teams to ensure customer expectations were met throughout the build process.
- Consulted with homeowners to design personalized interior spaces aligned with lifestyle, budget, and project goals.
- Guided clients through cabinetry, flooring, countertops, lighting, paint, plumbing fixtures, and finish selections.
- Prepared client budgets, vendor bid packages, and product specifications.
- Coordinated vendor scheduling, approvals, and construction walk-throughs to ensure design accuracy.
- Assisted with electrical walk-throughs, finish selections, and upgrade recommendations that increased project value.
- Partnered with builders, subcontractors, and vendors to deliver projects from concept through completion.
Project Coordinator
1 Year 4 Months- Coordinated cross-functional marketing and sales initiatives to drive residential community growth.
- Managed prospect databases, reporting systems, lead routing, and CRM processes to improve sales efficiency.
- Coordinated communication between sales teams, marketing, vendors, and corporate departments.
- Tracked marketing performance metrics and prepared actionable reports for sales leadership.
- Facilitated communication among sales teams, marketing, vendors, and corporate departments to ensure project alignment.
- Tracked marketing performance metrics and prepared reports for sales leadership.
- Maintained marketing collateral, signage, promotional materials, and inventory across communities.
Sales Trainer
2 Years 4 Months- Recruited, onboarded, and trained new sales professionals on consultative selling, customer service, and membership sales.
- Developed coaching strategies that enhanced sales performance and increased customer retention rates.
- Motivated teams through sales contests, coaching sessions, and performance recognition.
- Motivated teams through sales contests and coaching sessions, fostering a culture of performance recognition.
- Assisted management with scheduling and performance reporting to streamline operational improvements.
Education
Bachelor's Degree of Applied Science - Interior Design, Business Administration
Skills
CRM management
Sales forecasting
Lead management
Data analytics
New market research
Industry analysis
Sales coaching
Project management
Partnership building
Timeline
Business Development Analyst
Coric Equipment
10.2025 - CurrentRead More
Business Development Representative
Coric Equipment
09.2022 - 10.2025Read More
New Home Sales Consultant
Pulte Group
10.2017 - 09.2022Read More
Interior Designer, Sales and Marketing Specialist
Brickhaus Partners
01.2017 - 10.2017Read More
Project Coordinator
GL Homes
05.2015 - 09.2016Read More
Sales Trainer
MassageLuXe
01.2013 - 05.2015Read More
Southwest Florida College
Bachelor's Degree of Applied Science from Interior Design, Business Administration
Read More