Nish Baig
Brooklyn,NY
Summary
Results-driven marketing leader born to build strategic, successful campaigns that drive streams and grow fanbases. Focused, performance-minded manager with proven skills in project management, team building, partner relations and campaign optimization. With 10 years of experience in the industry I've acquired an array of knowledge from both the industry and media side of music. I began my journey 10 years ago writing for The Source Magazine, followed by publicity internships at Def Jam and Epic Records which led to my Community Management role at Def Jam post-graduation. I was introduced to artist management shortly thereafter which prompted me to launch my media agency Nish Like Wish a few years later offering a variety of artist management, marketing, publicity and A&R needs. I'm hoping to bring the skills I've learned over the years back to where my journey began.
Overview
10
10
years of professional experience
Work History
Freelance Contributor
Billboard Magazine
New York, NY
02.2022 - Current
- Interviewing artists and entrepreneurs about their contributions to music culture
- Pitching content ideas to boost engagement and generate traffic to the site
Manager, Marketer, Publicist
Nish Like Wish
New York
08.2017 - Current
- Producing press tools such as a biographies, one-sheets, EPKs
- Creating & implementing marketing & pr campaigns to increase clients' brand awareness & SEO
- Overseeing all aspects of a rollout from cover art to social media promotion and appearances
- Organizing social media rollouts with Instagram promotion & Tik Tok challenges
- Developing relationships with playlisting & radio partners
- Pitching and securing coverage on platforms like Noisey, Hypebeast, XXL, Lyrical Lemonade
- Coordinating office visits with digital streaming platforms Audiomack & SoundCloud
- Playlist pitching to various Digital Streaming Platforms such as SoundCloud and Audiomack
Hip Hop Editor
The Knockturnal
New York, NY
06.2015 - 12.2023
- Conducted interviews with various label artists
- Developed and maintained relationships with various label publicists, PR firms and Indie Publicists
- Attended & recapped events such as album listenings, movie premiers and NYFW
- Ensured that all published documents met industry standards.
- Updated databases with information about new publications.
- Co-managed social media accounts including Twitter and Instagram
Publicist, Writer & A&R
The Press Play Agency
New York, NY
08.2020 - 01.2022
- Created biographies and press releases for clients
- Spearheaded press runs for clients like the The Hoodies
- Secured covreage on publications such as Lyrical Lemonade
- Scouting talent for potential management and distribution deals
- Interviewing artists like Fivio Foreign for Press Play's blog The Playgound
Community (Social Media) Manager
Universal Music Group, Def Jam Recordings
New York, NY
05.2017 - 03.2018
- Managed social media platforms for Def Jam including Instagram, Facebook, YouTube etc
- Created and updated social timelines/rollout for developing Def Jam artists
- Produced original editorial stories for DefJam.com for artist DaniLeigh
- Collaborated with CRM department to create Def Jam newsletters
- Updated marketing team on status of social growth using Sysomos, Next Big Sound and Shareablee
- Analyzed & relayed social trends/growth back to marketing team
- Monitored social growth for activations and appearances
- Scouted, contacted and engaged with influencers for activations and promo
- Developed and implemented successful social media campaigns to support company objectives.
Publicity Intern
Sony Music Entertainment, Epic Records
New York, NY
09.2016 - 09.2017
- Managed tour press for artists like Kodie Shane
- Oversaw press meetings between artists and outlets such as Complex and Billboard
- Developed press releases and media pitches for upcoming events.
- Created weekly one-sheets for supervisor's roster
- Managed supervisor's expense reports
Publicity Intern
Universal Music Group, Def Jam Recordings
New York, NY
09.2015 - 12.2015
- Organzied album listenings for various artists
- Collected press clips for Kanye West, Alessia Cara, Big Krit, Rick Ross
- Contributed to expanding media outreach by scouting lesser-known press contacts
- Assisted in creating press kits for developing artists Alessia Cara & Rick Ross
- Maintained an up-to-date contact list of journalists and influencers in the field.
Posting Intern & Contributing Writer
The Source Magazine
New York, NY
09.2014 - 12.2015
- Authored articles featured in print issues 264 and 266
- Published online articles covering topics like music, arts, entertainment, fashion and current events
- Interviewed artists, such as 'Jo Jo,' 'Nas,' 'Prodigy,' and 'Andre 3000'
- Created content for website pages, blog posts, and other online platforms.
Education
Bachelor of Arts in Communications and Media Studies - Minor in Marketing
Fordham University
05-2017
Skills
- Knowledge and understanding of the ever changing social media landscape
- Mediating between multiple parties such as artists, labels and distributors
- Creating marketing campaigns
- Communicating & collaborating with different label departments
- Managing social media accounts
- Producing original editorial content
- Analyzing social trends/growth
- Researching, contacting, and engaging with influencers
- Ability to work well alone & with a team
- Thriving under pressure with tight deadlines
- Multitasking under pressure
Languages
Hindi
Native/ Bilingual
Spanish
Limited
Timeline
Freelance Contributor
Billboard Magazine
02.2022 - Current
Publicist, Writer & A&R
The Press Play Agency
08.2020 - 01.2022
Manager, Marketer, Publicist
Nish Like Wish
08.2017 - Current
Community (Social Media) Manager
Universal Music Group, Def Jam Recordings
05.2017 - 03.2018
Publicity Intern
Sony Music Entertainment, Epic Records
09.2016 - 09.2017
Publicity Intern
Universal Music Group, Def Jam Recordings
09.2015 - 12.2015
Hip Hop Editor
The Knockturnal
06.2015 - 12.2023
Posting Intern & Contributing Writer
The Source Magazine
09.2014 - 12.2015
Bachelor of Arts in Communications and Media Studies - Minor in Marketing
Fordham University
Similar Profiles
Abdulrahman OsmanAbdulrahman Osman
Media Assistant at Billboard CanadaMedia Assistant at Billboard Canada
Tolga AskarTolga Askar
Boat Captain at Ballyhoo Media (Billboard boats)Boat Captain at Ballyhoo Media (Billboard boats)
Carl EricksonCarl Erickson
Authorized Dealer For N-Compass TV / Self-Employed at Central Illinois Indoor Billboard NetworkAuthorized Dealer For N-Compass TV / Self-Employed at Central Illinois Indoor Billboard Network