Nofal Amin
Jericho
Summary
Results-driven marketing professional with a robust background in digital campaigns and analytics. Proven success in managing social media, optimizing SEO, and developing content that boosts engagement and leads. Equipped with the analytical skills to assess market trends and drive targeted strategies for business growth.
Overview
4
4
years of professional experience
Work History
Digital Marketing Specialist
AS PHARMA INC
Westbury
10.2024 - Current
- Developed engaging content for digital marketing campaigns across multiple platforms.
- Created targeted email marketing campaigns to promote products and strengthen customer communication.
- Managed email marketing campaigns from conception to execution.
- Developed and executed strategies for paid search campaigns across multiple channels, including Google AdWords, to maximize reach.
- Managed social media accounts to increase brand visibility and drive audience engagement.
- Managed online reputation and responded to customer feedback on social media and review platforms.
- Conducted market research to identify trends and target demographics effectively.
- Researched emerging trends in the industry and identified opportunities for growth.
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
- Analyzed website traffic and user behavior using analytics tools to improve performance.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Optimized website content for SEO to increase organic search visibility and traffic.
- Utilized SEO best practices to increase website visibility and organic search rankings.
- Performed keyword research and analyzed SEO performance of webpages.
- Optimized landing pages for search engine optimization purposes.
- Collaborated with creative teams to design visuals for digital marketing campaigns.
- Coordinated with external vendors to implement digital marketing programs.
Receptionist and Security officer
OSCS
Dundee
01.2023 - 10.2023
- Greeted customers and managed visitor sign-in/out process, ensuring security and organization.
- Answering incoming phone calls, acting as gatekeeper and first point of contact for customers
- Provided administrative support across business, enabling staff to carry out work effectively.
- Monitoring incoming emails and distributing to necessary team members
- Maintenance of database, updating records and cleansing old or invalid data
- Processing all documentation in accordance with company process and regulations
- Provided 100% accurate reports over months
- Managed administrative duties efficiently, ensuring smooth operations and timely completion of tasks.
Sales Assistant
American Candy Shop
Dundee
12.2021 - 12.2022
- Maintained sales floor, processed payments, and contributed to over £50000 in annual sales while reporting to manager.
- Handled high volume of transactions in customer-facing role, ensuring efficient service.
- Processed customer transactions accurately using point-of-sale systems.
- Assisted customers in selecting candy products and shared product knowledge to enhance shopping experience.
- Managed inventory levels and restocked shelves to ensure product availability.
Market and Finance Analyst
Innovative Marketing and Consultants
05.2022 - 07.2022
- Forecasted market trends' impact on business using financial models, delivering actionable guidance for client planning.
- Analyzed market trends through traffic, bounce, conversion, and cart abandonment rates via Google Analytics, uncovering key insights on competition and customer behavior.
- Researched latest trends to identify top 20 most profitable future businesses, providing strategic insights for investment decisions.
Education
Master of Science - Marketing as Creative Practice, International Marketing Strategy, Customer Experience Design
University of Dundee
United Kingdom08-2022
Bachelor of Science - Principles of Marketing, Marketing Management
Lahore School of Economics
Pakistan05-2021
Alevel -
Lahore Grammar School Paragon
Pakistan08-2019
OLevel -
Army Public School For International Studies
Pakistan08-2017
Certification- Google Digital Marketing & E-commerce Specialization - Email Marketing, Interact with Customers Online, Attract and Engage Customers with Digital Marketing, Foundations of Digital Marketing and E-commerce, Develop Customer Loyalty Online, Build, Launch, and Manage E-commerce Stores, Marketing Analytics and Measurement
Coursera
Skills
- PPC advertising
- Google adwords
- SEO optimization
- Email marketing
- Marketing strategy
- Social media management
- Content creation
- Digital media
- Google analytics
- Performance tracking
- Keyword research
- Market research and analysis
Accomplishments
- Provided 100% accurate reports over months
- Handled administrative duties with 100% efficiency
Additional
Creative writing, Chess, Cricket, E-supports, Weight Lifting, Cooking, Microsoft office, Google Sheets, Microsoft Teams, Adobe Photoshop, Aviva, Canvas, Basecamp, Calendly
Timeline
Digital Marketing Specialist
AS PHARMA INC
10.2024 - Current
Receptionist and Security officer
OSCS
01.2023 - 10.2023
Market and Finance Analyst
Innovative Marketing and Consultants
05.2022 - 07.2022
Sales Assistant
American Candy Shop
12.2021 - 12.2022
Master of Science - Marketing as Creative Practice, International Marketing Strategy, Customer Experience Design
University of Dundee
Bachelor of Science - Principles of Marketing, Marketing Management
Lahore School of Economics
Alevel -
Lahore Grammar School Paragon
OLevel -
Army Public School For International Studies
Certification- Google Digital Marketing & E-commerce Specialization - Email Marketing, Interact with Customers Online, Attract and Engage Customers with Digital Marketing, Foundations of Digital Marketing and E-commerce, Develop Customer Loyalty Online, Build, Launch, and Manage E-commerce Stores, Marketing Analytics and Measurement
Coursera