Stephan Verkaik
Innovation Driven Brand Manager
Shanghai,China
Summary
Experienced Brand & Innovation Manager with a proven track record in successfully launching products and brands across global markets. Skilled in developing innovative concepts and implementing strong branding strategies to drive market growth and capture new segments.
Overview
10
10
years of professional experience
2
2
Languages
Work History
Brand & Innovation Manager
Zhejiang Zhengte
06.2021 - Current
- Leading the transformation from OEM/ODM to OBM
- Developed branded strategies and NPD agenda
- Established the marketing department, capturing new market segments and expanding market share in the US and EU
- Launched the Mirador brand for the US and EU markets
- Over $5 million in sales YTD on our US brand website alone
- Added 3 new categories
- Sold in key accounts like Costco and on various third-party online platforms
- Managing 3 lifestyle brands, overseeing a team of 15 FTEs and driving over $100 million in annual sales
Founder
KeLeChe – Handcrafted Kettle Chips
09.2021 - Current
- Founded the domestic premium potato chip brand "Kettle Masters"
- Achieved mass-production within 3 months, operating at over a 1.5 million RMB running rate
- Actively selling on Chinese platforms like Douyin and Little Red Book, as well as through B2B channels
- Set to open the first experience store in Shanghai (October 2025)
Founder | Innovation Consultant
Create Bait
11.2015 - 09.2021
- Specialized in market gap identification, product innovation, and talent development
- Provided consulting services for companies in consumer goods categories
- Launched a children's cook/play line under the Caperons brand. The play aprons were sold in 15 countries through brick-and-mortar retailers
Education
BBA - Int. Media and Entertainment Management, Marketing specialization
Breda University of Applied Science
Netherlands08.2011
Skills
Finance and data analysis
Team leadership
Strategic planning
Start-up operations
Team engagement
Entrepreneurial and innovative
Design thinking
Lean startup
Timeline
Founder
KeLeChe – Handcrafted Kettle Chips
09.2021 - Current
Brand & Innovation Manager
Zhejiang Zhengte
06.2021 - Current
Founder | Innovation Consultant
Create Bait
11.2015 - 09.2021
BBA - Int. Media and Entertainment Management, Marketing specialization
Breda University of Applied Science
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