Noorhafsa Pathan
New York,NY
Summary
Experienced digital marketer with a strong background in Google Ads campaign management, driving targeted traffic and maximizing ROI through strategic ad placements and performance optimization. Skilled in SEO, including Google My Business optimization, local keyword targeting, and citation management to boost visibility in local search results. Proficient in social media marketing, with hands-on experience creating and managing content, growing engagement, and building brand presence.
Overview
3
3
years of professional experience
Work History
Digital Marketer
Gems Ocean Inc
05.2023 - Current
- Manage and grow the company’s Instagram account, creating engaging content and optimizing posting strategies to increase reach and follower engagement.
- Perform Search Engine Optimization (SEO) for the company website to enhance organic visibility and search engine rankings.
- Plan, execute, and monitor Google Ads campaigns, optimizing for ROI and lead generation.
- Design and distribute targeted email marketing campaigns using Mailchimp, including performance tracking and list management.
- Maintain and optimize Google My Business profile to improve local search presence and customer engagement.
Digital Marker
Freelance
10.2022 - 04.2023
- Plan, execute, and optimize Google Ads campaigns (Search, Display, and Shopping) to increase website traffic, generate qualified leads, and maximize return on ad sped.
- Implement and manage Local SEO strategies, including optimizing Google My Business profiles, local citations, and geo-targeted content to improve visibility in local search results and maps.
Education
Master's in Digital Marketing -
Digital Sandip Academy
Ahmedabad, Gujarat06-2024
Bachelor's of Commerce -
Anand Commerce College
Anand, Gujarat06-2022
Skills
- MailChimp
- Search engine marketing
- SEO/SEM strategies
- Social media marketing
- Email marketing
- Google Ads
- Social media management
- Keyword analysis
Timeline
Digital Marketer
Gems Ocean Inc
05.2023 - Current
Digital Marker
Freelance
10.2022 - 04.2023
Master's in Digital Marketing -
Digital Sandip Academy
Bachelor's of Commerce -
Anand Commerce College