Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Nora Arroyo

Long Beach,California

Summary

Highly motivated sales professional with experience in account management in both the CPG and wine industries. Possessing exceptional account management skills, I inspire confidence in customers and build trust through attentive service and effective problem-solving.

Experienced with managing chain accounts and developing strategic partnerships. Utilizes strong negotiation skills to drive sales growth and enhance market presence. Track record of effective communication and relationship-building with key stakeholders.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Chain Account Executive

Riboli Family Wine
01.2016 - Current
  • Managed direct retailers, including: Vallarta Supermarkets, Cardenas Markets, Superior Grocers, El Super, Jon’s Market Fresh and Super A Foods. Key Responsibilities: Sales planning, forecasting and development and execution of marketing plans.

Key Accounts Manager

AIEn USA LLC.
01.2012 - 01.2015
  • Managed direct retailers, including: Vallarta Supermarkets, Cardenas Markets, Numero Uno, Super King and Jon’s Supermarkets. Key Responsibilities: Sales planning, forecasting and development and execution of marketing plans.
  • Developed and Managed trade spend budget for sales territory.
  • Provide category expertise and analysis to positively retailer decisions.
  • Conduct retail market audits, observe competitive activity regarding pricing and merchandising activities.

Customer Business Associate

WM. WRIGLEY JR. CO.
01.2010 - 01.2011
  • Managed direct retailers, including: Vallarta Supermarkets, 99 Cent Only, Cardenas Markets, Northgate Supermarkets and KV Mart. Key Responsibilities: Sales planning, forecasting and development and execution of marketing plans.
  • Increased gross sales for one account by 50%. Went from $4 million in 2010 to $6 million at the end of 2011 due to different marketing programs implemented during 2011.
  • Developed business building solutions to achieve direct shipment volume and market share targets.
  • Maintained strong customer relationships to enhance credibility and penetrate the account.
  • Successfully implemented new check stand schematic that grew total gum dollar sales by 15% in 6 months, achieving category captain status.

Territory Sales Manager

WM. WRIGLEY JR. CO.
01.2005 - 01.2010
  • Managed over 200 indirect accounts and 5 direct accounts within a defined geographical territory. Developed, executed and achieved localized sales objectives in Wal-Wart and convenience stores. Strongly executed distribution, shelving, and merchandising of Wrigley products in assigned retail stores.
  • Exceeded speed to shelf goals on new product launches. Performed special projects on the direction of the Regional Sales Manager.
  • Achieved extreme success with Wal-Mart Market Managers in gaining incremental displays, including Market-wide end caps and side wings that positively affected all Southern California Wal-Marts.
  • Became a Trainer for the Western Division. Trained several new employees on our day-to-day activities and organization after they had completed the Wrigley training program.

Education

BS - Business Administration

California State University of Long Beach

Skills

  • Microsoft Word, Excel & PowerPoint, IRI, Nielson, and Salesforcecom
  • Account development
  • Teamwork and collaboration
  • Customer service
  • Reliability
  • Excellent communication
  • Adaptability and flexibility
  • Relationship building

Certification

  • WSET CERTIFIED LEVEL 1
  • WSET CERTIFIED LEVEL 2

Languages

Spanish

Timeline

Chain Account Executive

Riboli Family Wine
01.2016 - Current

Key Accounts Manager

AIEn USA LLC.
01.2012 - 01.2015

Customer Business Associate

WM. WRIGLEY JR. CO.
01.2010 - 01.2011

Territory Sales Manager

WM. WRIGLEY JR. CO.
01.2005 - 01.2010

BS - Business Administration

California State University of Long Beach

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Nora Arroyo