Norma Gonzalez
Sales & Education Executive
Miami,FL
Summary
Hands-on, high energy, results-oriented professional with demonstrated experience in sales, training, recruiting, eventing and visual merchandising in multi-channel departments. Strong analytical, management, operational, and communication skills with strengths in the following: planning, buying (sell-in), merchandising, training, sell-thru strategy and execution, promotions, events, recruiting top talent and distribution. Proven ability to initiate and follow through to completion of multiple projects/training in a fast-paced and highly pressured environment. Core Competencies include:
Ownership Mentality | Training & Education | Retail Management | Event Planning | Social Media Management | Event Coordinating | Merchandising | Marketing Strategy
Overview
15
15
years of professional experience
1
1
year of post-secondary education
2
2
Languages
Work History
Sales & Education Executive
Estee Lauder Companies - MAC - Travel Retail Carib
Miami, FL
10.2017 - Current
- Set retail sales goals by door per location, giving clear direction on how to achieve goals with objectives, and priorities to Counter/Business Managers and Account Coordinators on a weekly basis.
- Planned and executed promotional activities, special events, and new launches giving breakdowns to each on how to achieve.
- Partnered with Field Sales Team, Counter Managers and Experts to ensure successful execution of at- counter events, including new launch events and daily events.
- Hosted successful execution of at-counter events, including new launch events and daily events with team members and retailers.
- Managed a 45-24k annually in T&E budget that remained in-line with all corporate policies.
- Managed commercial relationship with buyers, demand planners, store managers and overall sales team, including overseeingsell-in.
- Oversaw 11 doors, 51 employees, responsible for $8MM.
- Store Operations Management- Established partnerships with store operations to ensure all strategies were implemented at the POS level; developed and maintained strong relationships with all key players of the business. Developed incentive programs and enhanced staff productivity for brand-paid and generic staff at each door. Weekly/Monthly internal reporting on projected sell-in forecast, sell-out, and business review per brand by account. Worked closely with retailers and buyers gaining their trust and confidently securing sales. Analyzed staff productivity per door; re-negotiated staff contracts based on brand productivity in order to better develop our sales team; increased training sessions geared to staffs needs.
- Inventory Management- Established sku assortment per account, monitored stock to minimize inventory liabilities on overstock/slow sellers/aged goods. Strategic inventory allocation for all accounts on a monthly basis to maximize shelf space ROI, determined line mix per account, new product display penetration, implemented phase-in and phase-out guidelines for slow movers.
- Promotions- Managed strategic sell-thru promotions and marketing budget for all accounts to ensure the best ROI and increase EL market share. Negotiated premium merchandising location within store for all accounts; sought out new location and space opportunities, gaining more real estate within our brand.
Retail Manager
Estee Lauder Companies - MAC
Miami, Florida
04.2013 - 10.2017
- Retail Manger for various retailers throuhgout southg Florida including Nordstrom, Macy's ( Downtown & Dadeland).
- 1YR has Assistant Store Manager MAC PRO Free standing store in South Beach
- Creating and executing events for all new collections as well incentives around slow movers
- Recruit hire and train team memebers
- Reached 1MM in sales in Macy's Downtown
- Building relationships with retailers to ensure collobrative and transparent culture to drive retail sales
Salon Manager & Stylist
Innovations Hair & Skin Care
Glastonbury, CT
11.2006 - 03.2013
- Daily operations
- Payroll
- Bank Deposits
- Scheduling
- Client Services
- Assisting salon owner with clients
Education
Cosmetology -
American Academy of Cosmetology
Danbury, CT 01.2004 - 01.2005
Skills
Microsoft Excel
Microsoft Powerpoint
SAP
BI
Customer Service
Timeline
Sales & Education Executive
Estee Lauder Companies - MAC - Travel Retail Carib
10.2017 - Current
Retail Manager
Estee Lauder Companies - MAC
04.2013 - 10.2017
Salon Manager & Stylist
Innovations Hair & Skin Care
11.2006 - 03.2013
Cosmetology -
American Academy of Cosmetology
01.2004 - 01.2005