Norma Rodrigues
New York,USA
Summary
Experienced product management professional with a successful track record leading and overseeing full product lifecycle. Skilled in aligning product strategies with business objectives, driving growth, and establishing market differentiation. Collaborative team leader prioritizing results through adaptive strategies and effective communication.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director Product Management- Community Pass
Mastercard
02.2022 - Current
- Worked closely with the technology team and stakeholders to formulate the requirements for Farm Pass - Offtake module.
- Drove 2024 product roadmap strategy by aligning leadership priorities with Open Loop ecosystem migration plans, ensuring seamless customer transitions.
- Led enhancements to the Farm Pass Acceptance Module, collaborating with InfoSec and Legal teams to certify POI devices/cards for field deployment, ensuring compliance with industry standards.
- Partnered with vendors and delivery teams to refine requirements, navigate gating processes, and deploy solutions meeting operational and regulatory standards.
- Mentored junior Product Managers and co-led the MA PMT Guild, onboarding talent, establishing best practices, and enhancing team-wide operational efficiency.
Lead Product Manager Technical-Strategic Growth
Mastercard
07.2019 - 01.2022
- Developed functional/technical specifications for the Community Pass Platform’s Identity and Card modules, translating business requirements into actionable stories.
- Guided POI device selection and development by aligning hardware models with Mastercard’s EMV specifications and compliance standards, ensuring platform readiness for deployment.
- Defined critical API contracts (Biometrics, QR code integrations) by collaborating with architects, vendors ensuring scalable technical solutions.
Consultant Product Manager Technical - MDES
Mastercard
06.2017 - 07.2019
- Led and worked across multiple MDES enhancement initiatives for- digital wallets (OMNY), Card Token issuance for various issuer and wallet systems (Contactless ATM), and merchant/acquirer integrations, driving end-to-end solution development and cross-functional alignment.
- Partnered with Architects and Platform teams to design scalable API frameworks and drive migration from monolithic architecture to Domain-Driven Design, improving system modularity and maintainability.
Sr. Business Analyst - SEI Wealth Platform
SEI Investments
10.2014 - 05.2017
- Leveraged expertise in cash management, trade capture, and IRA workflows to optimize end-to-end UI execution (ACH, Wire, Check) and user Experience across financial modules.
Software Engineer- Discover Card
Infosys Technologies Limited
08.2008 - 09.2012
- Engineered core modules for Discover’s online hotel booking platform using native JavaScript, Java, and Web 2.0 technologies, enhancing functionality and user experience across the application.
Education
MBA - Finance
Alliance University
01.2011
Bachelor of Engineering - Computer Science
Visvesvaraya Technological University
01.2008
Skills
- Product Development Strategy
- Backlog Prioritization
- Cross functional leadership
- Pricing strategy
- Product performance metrics
- Guidance and Mentorship
Certification
- Certified Scrum Master, International Scrum Institute, 65986200440675
- Certified Product Owner, International Scrum Institute, 72771553134080
Timeline
Director Product Management- Community Pass
Mastercard
02.2022 - Current
Lead Product Manager Technical-Strategic Growth
Mastercard
07.2019 - 01.2022
Consultant Product Manager Technical - MDES
Mastercard
06.2017 - 07.2019
Sr. Business Analyst - SEI Wealth Platform
SEI Investments
10.2014 - 05.2017
Software Engineer- Discover Card
Infosys Technologies Limited
08.2008 - 09.2012
Bachelor of Engineering - Computer Science
Visvesvaraya Technological University
MBA - Finance
Alliance University
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