NORMAN LEE
Traverse City,MI
Summary
Accomplished executive with a 25-year track record of leadership excellence spanning industries from venture capital startups to medium and large corporations. Expertise in developing and executing marketing, communications, franchising, and engagement strategies that drive brand prominence, enhance customer loyalty, and deliver sustained revenue growth exceeding 15% year-over-year. Adept at optimizing go-to-market strategies, managing change, and building high-performance teams. Strong collaborator and motivator, with proven success in aligning cross-functional teams to achieve strategic objectives.
Overview
22
22
years of professional experience
Work History
Vice President of Marketing and Communications
ATLAS Space Operations
Traverse City, MI
01.2019 - Current
- Spearheaded all brand, marketing, and communication initiatives for a startup space communications company, contributing to Series A and B funding rounds
- Developed and implemented comprehensive digital strategies, including website redesign, social media campaigns, PR initiatives, and online advertising
- Drove brand equity growth, positioning the company as #102 on Inc Magazine's list of 5000 Fastest Growing Companies
Vice President of Agency Operations and Marketing
HAGERTY
Traverse City, MI
12.2015 - 03.2018
- Established and led a B2B business unit to drive revenue growth through agency distribution channels, growing the team from 6 to 30 members
- Achieved 117% of profitability targets and increased revenue by 30%, achieving annual sales goals in just 10 months
- Built and developed a high-performing inside sales team, delivering outstanding support to partner agencies
Vice President of Business Development and National Accounts
HAGERTY
Traverse City, MI
12.2014 - 12.2015
- Launched strategic marketing initiatives for national insurance partnerships, increasing annual revenue by $5M in the first year
- Developed a go-to-market playbook, incorporating digital, co-branding, and communication strategies to support partnerships
- Forged four new national account partnerships, enhancing market reach and brand visibility
Vice President of Marketing and Client Engagement
HAGERTY
Traverse City, MI
12.2011 - 12.2014
- Directed a 50-person team in executing all consumer marketing initiatives, client engagement strategies, and the publication of a flagship magazine
- Increased unaided brand awareness by 31% within two years and boosted employee engagement scores by 12 points
- Managed a $12M annual marketing budget, achieving significant improvements in productivity and effectiveness
Vice President of Sales and Training
HAGERTY
Traverse City, MI
01.2009 - 12.2011
- Led a 100-member call center team, achieving consistent annual sales growth of 10%+ and a 90% client retention rate
- Introduced and implemented a new sales methodology, improving closing rates by 5 percentage points
Regional Market Manager
Jaguar Land Rover, North America
Dearborn, MI
03.2003 - 01.2009
- Oversaw market performance, including profitability, marketing, advertising, retail sales, and customer satisfaction across the Midwest region
- Managed a $15M annual budget and improved market rank from 14th to 4th within four years
- Awarded 'Top Achiever' for being in the top 10% nationally
Various Roles in Marketing, Branding, and Franchising
Ford Motor Company
Education
Master of Business Administration - Marketing
MICHIGAN STATE UNIVERSITY
East Lansing, MIBachelor of Arts - International Studies
UNIVERSITY OF MICHIGAN
Ann Arbor, MISkills
- Automotive Franchise Management
- Market Representation
- Retailer Performance Optimization
- Strategic Marketing
- Communications
- Business Planning
- Project Management
- Vendor Management
- Cross-Functional Team Leadership
- Sales
- Training
- Strategic Partnerships
Community Service
- Executive Board Member, United Way Northwest Michigan, January 2015 - December 2021
- Advisory Board Member, Grand Traverse Area Catholic Schools (GTACS), January 2016 - December 2019
Timeline
Vice President of Marketing and Communications
ATLAS Space Operations
01.2019 - Current
Vice President of Agency Operations and Marketing
HAGERTY
12.2015 - 03.2018
Vice President of Business Development and National Accounts
HAGERTY
12.2014 - 12.2015
Vice President of Marketing and Client Engagement
HAGERTY
12.2011 - 12.2014
Vice President of Sales and Training
HAGERTY
01.2009 - 12.2011
Regional Market Manager
Jaguar Land Rover, North America
03.2003 - 01.2009
Various Roles in Marketing, Branding, and Franchising
Ford Motor Company
Master of Business Administration - Marketing
MICHIGAN STATE UNIVERSITY
Bachelor of Arts - International Studies
UNIVERSITY OF MICHIGAN
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