JULIA WAGNER
New York
Summary
Dynamic public relations professional with experience at Giorgio Armani, skilled in leveraging media relationships and driving brand visibility. Proficient in Adobe Creative Suite and adept at influencer outreach, I excel in crafting compelling narratives that enhance engagement and elevate brand presence. Proven ability to secure placements in top outlets and manage impactful events.
Overview
6
6
years of professional experience
Work History
PUBLIC RELATIONS COORDINATOR
Giorgio Armani
11.2023 - Current
- Drive influencer outreach, managing relationships to enhance organic reach
- Pitch products, securing placements in top print, digital, and social media outlets
- Build and nurture relationships with editors and influencers supporting partnerships and collaboration execution
- Create press releases and announcements for our U.S. activations, brand events, and launches
- Collaborate with showrooms, boutiques, and international offices across all Armani brands to fulfill editorial requests
- Lead and support special events, fashion shows, and internal activations across Armani's brand portfolio
- Brainstorm and pitch PR and content ideas to elevate brand visibility
- Coordinate influencer dressing and gifting initiatives to enhance brand presence
- Monitored and reported PR performance metrics, refining tactics to increase coverage and effectiveness
MARKETING AND EVENT INTERN
LoveShackFancy
01.2022 - 08.2022
- Coordinated with marketing and PR teams to plan and execute retail activations, enhancing brand visibility through collaboration events, store openings, and trunk shows
- Sourced and engaged influencers for event collaborations and product gifting opportunities
- Analyzed social media trends to identify potential third-party brand collaborations for events
PUBLIC RELATIONS ASSISTANT
University Girl Magazine
09.2020 - 12.2021
- Brainstormed Instagram content ideas and collaborated with brands and influencers to increase University Girl's following
- Proposed ideas to improve magazine content quality and engagement
PUBLIC RELATIONS INTERN
Solid & Striped
06.2021 - 08.2021
- Supported marketing team in managing Solid & Striped Instagram page, engaging 300k followers
- Facilitated online customer support and organized in-person brand events to enhance customer experience
Education
Public Relations, BS - Marketing Minor, Psychology Minor
SYRACUSE UNIVERSITY, S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS
Syracuse, NY01-2023
Skills
- Launchmetrics
- MuckRack
- Cision
- Google Analytics
- Adobe Creative Suite
- Canva
- Microsoft Office
- Powerpoint
- Campaygn
- DMR
- Influencer relations
- Media outreach
- Press release writing
- Event coordination
- PR performance analysis
- Relationship building
Websites
Awards
- Third place overall for the Newhouse School of Public Communications' 'Best Integrated Public Relations Campaign'
- Selected for Armani People Value program, recognizing high-potential employees
Timeline
PUBLIC RELATIONS COORDINATOR
Giorgio Armani
11.2023 - Current
MARKETING AND EVENT INTERN
LoveShackFancy
01.2022 - 08.2022
PUBLIC RELATIONS INTERN
Solid & Striped
06.2021 - 08.2021
PUBLIC RELATIONS ASSISTANT
University Girl Magazine
09.2020 - 12.2021
Public Relations, BS - Marketing Minor, Psychology Minor
SYRACUSE UNIVERSITY, S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS