Summary
Overview
Work History
Education
Skills
Personal Information
Languages
Timeline
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Néstor Damián Escobedo Salazar

Guayaquil, Ecuador

Summary

Forward-thinking leadder of stratregy marketing and results tracking offering many years of experience in brand awareness across all channels of marketing and sales distribution. Facilitating implementation of trade marketing strategy. Deadline-driven with excellent communication skills.

Overview

15
15
years of professional experience

Work History

Trade Marketing Manager (Dairy Industry)

Tonicorp Ecuador
Guayaquil, Ecuador
12.2020 - Current
  • Developed and positioned Tonicorp brands through a deep understanding of clients, consumers, and distribution channels, generating constant innovation translating into growth and value for the company
  • Focused primarily on Traditional Channel, Modern Channel, and digitalization
  • Ensured profitability of all brands (Nutrition Dairy and Indulgence Ice Creams)
  • Generated commercial development by creating appropriate strategies for each brand to achieve objectives of visibility, volume, availability, market share, P&L among other KPIs of the brands, categories, and businesses we participate in
  • Reviewed product pricing through market/consumer analysis, business profitability
  • Created, Defined, Communicated, and Executed brand activities (Marketing Mix in Channels) to ensure growth in the current product portfolio
  • Managed innovation launches by identifying white spaces within the industry
  • Conducted market analysis for strategy development to capture opportunities
  • Aligned communication campaigns with commercial strategy to ensure a complete communication process towards consumers, clients, and sales force
  • Prepared and controlled sales, revenue, expenses, and investment projections and budgets.

Stills Manager

Arca Continental
Quito, Ecuador
12.2018 - 12.2020
  • Planned and managed the commercial development of Emerging Beverages in all regions of the country, maximizing business profitability
  • Managed optimal development and utilization of human and material resources to maximize the competitive position of each brand under charge
  • Conducted market analysis for strategy development to capture market share, sales volume, and revenue, optimal market availability
  • Defined operational KPIs
  • Established budget and investments.

Head of Stills Development (Functional Hydration Brands)

Arca Continental
Monterrey, Mexico
06.2015 - 12.2018
  • Developed Functional Hydration Brands (Powerade, Fuze Tea, Monster, and Vitaminwater) for all territories comprising Arca Continental
  • Generated strategies to achieve main commercial KPIs
  • Conducted statistical and market share analysis
  • Implemented National and Regional market plans
  • Ensured effectiveness of market activities
  • Prepared and monitored budgets
  • Forecasted sales to request product
  • Launched new products.

Head of Stills Market Development

Arca Continental
Tamaulipas & Jalisco, Mexico
05.2011 - 06.2015
  • Generated and analyzed statistical information for strategy development to meet indicated objectives, develop the business of Emerging Beverages profitably through sales volume increase, market share growth, execution excellence, and efficiency in market expenses and operating costs.

Topo Chico Sales Coordinator

Arca Continental
Coahuila, Mexico
01.2010 - 05.2011
  • Represented the brand Topo Chico, developing and implementing plans and strategies to different company distributors, inside and outside ARCA for all distribution channels.

Education

Master's degree - Marketing

Instituto Tecnológico y de Estudios Superiores de Monterrey
01.2015

Bachelor's degree - Business Administration

Universidad Autónoma de Nuevo León
01.2008

Skills

  • Strategic Relationships
  • Strategy Execution
  • Market Execution
  • Trend Identification
  • Business Development
  • Key Account Management
  • Customer Marketing Plans
  • Commercial Leadership
  • Supply Chain Strategies

Personal Information

  • Age: 37
  • Date of Birth: 11/10/86

Languages

English

Timeline

Trade Marketing Manager (Dairy Industry)

Tonicorp Ecuador
12.2020 - Current

Stills Manager

Arca Continental
12.2018 - 12.2020

Head of Stills Development (Functional Hydration Brands)

Arca Continental
06.2015 - 12.2018

Head of Stills Market Development

Arca Continental
05.2011 - 06.2015

Topo Chico Sales Coordinator

Arca Continental
01.2010 - 05.2011

Master's degree - Marketing

Instituto Tecnológico y de Estudios Superiores de Monterrey

Bachelor's degree - Business Administration

Universidad Autónoma de Nuevo León

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Néstor Damián Escobedo Salazar