Nuccia Danese
Los Angeles,CA
Summary
An accomplished business leader with eighteen years of commercial sales, marketing, and distributor management experience in the beverage industry, with a background developing long term strategic growth drivers. Passionate professional offering exemplary collaboration, team oversight and decision-making skills.
Overview
18
18
years of professional experience
Work History
Commercial Director, Accelerator Division - West U.S.A
Diageo
01.2019 - Current
- Responsible for accelerating sales performance and managing the marketing strategy and execution for high potential brands including George Dickel, Blade & Bow, Old Parr, and Mezcal Union across all channels in open and control markets
- Led local strategy with internal and external stakeholders (Performance, Business Development, VPs, Purchasing Agents, Net-Revenue, Chains, On Premise, Distiller/Founder, and Supply)
- Led growth strategy and process development for multiple national brand ambassador programs and single barrel programs
- Manage commercial budgets for local incentives, POS, activations, and partnerships
- In F22, grew DNSV +50%, depletions +30% FYTD with supply constraints, and delivered $50MM in DNSV
- In F23, grew DNSV +40%, depletions +27% FYTD and grew +27% 12MO volume in Nielsen.
Customer Marketing, Activation Manager - Southern California and Hawaii
Diageo
01.2018 - 01.2019
- Managed local marketing strategy, partnerships, sponsorships, and resources for the total spirit’s general market for both on and off premise
- Strong influence and management with key stakeholders at distributor, Southern Glazers Wine & Spirits
- Managed multiple agencies to execute local brand strategy utilizing our $5MM in resources and tools which included branded point-of-sale, in-ad programs, digital advertising, sampling programs and events to drive sales, consumer trial, and awareness
- Managed execution at all major sponsored venues
- F19 delivered the CA dNSV Growth Plan of +5% and contributed to $180MM in annual growth revenue.
Senior Market Manager - Southern California
Diageo
01.2015 - 01.2018
- Responsible for total spirits general market business both on and off premise with Southern Glazers Wine & Spirits
- Managed execution at sponsored venues including Dodgers, Angels, Live Nation, OC Fair, Del Mar and USC
- Oversaw eight on premise brand ambassador programs with multiple agencies
- Implemented new ad share reporting tool to track our top regional grocery and liquor stores while leading strategy at our distributor and customer quarterly EDLP program meetings to deliver our business objectives
- F18 delivered +5.6% DNSV growth which was 102% of AOP plan
- Southern California general market achieved a +5% CAGR rate during time in market and contributed to $150MM in annual growth revenue.
Distributor Beer Merchant
MillerCoors - Tenth and Blake Beer & Cider Company
01.2014 - 01.2015
Peroni Nastro Azzurro, Brand Developer
TEAM Enterprises
01.2012 - 01.2013
On Premise Sales and Activation Manager
MillerCoors
01.2009 - 01.2012
Events Brand Ambassador
Miller Brewing
01.2006 - 01.2009
Education
Bachelor's degree in social science -
University of Cincinnati
Skills
- Written and verbal communication
- Training and mentoring
- Onboarding and coaching
- Sales skills
- Sales management
- Commercial strategy development
Timeline
Commercial Director, Accelerator Division - West U.S.A
Diageo
01.2019 - Current
Customer Marketing, Activation Manager - Southern California and Hawaii
Diageo
01.2018 - 01.2019
Senior Market Manager - Southern California
Diageo
01.2015 - 01.2018
Distributor Beer Merchant
MillerCoors - Tenth and Blake Beer & Cider Company
01.2014 - 01.2015
Peroni Nastro Azzurro, Brand Developer
TEAM Enterprises
01.2012 - 01.2013
On Premise Sales and Activation Manager
MillerCoors
01.2009 - 01.2012
Events Brand Ambassador
Miller Brewing
01.2006 - 01.2009
Bachelor's degree in social science -
University of Cincinnati
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